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Articles from SEO Outsourcing

What is PageRank? 2007-06-19 06:34:07 PageRank is a numeric value from 1-10 that represents how important a page is on the web. When one page links to another page, it is effectively casting a vote for the other page. The importance of the page that is casting the vote determines how important the vote itself is. The importance of each vote is taken into account when PageRank is calculated. It is one of the key factors that determines a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one. PageRank is also known as “PR”. Not all links are counted by Google though. For instance, they filter out links what are known as link farms. Webmasters cannot control which sites link to their sites, but they can control which sites they link out to. For this reason, links into a site cannot harm the site, but links from a site can be harmful if they link to penalised sites. How is PageRank calculated? To calculate the PageRank for a page, all o ...

Google’s Giant Sandbox 2006-12-06 04:00:48 By Mark Daoust If you pay any attention to the search engine optimization community, you have probably heard about Google’s sandbox. Knowing exactly what the sandbox is might be a little confusing, but it is an important concept to know if you hope to eventually be successful with Google. What is the Sandbox? Before we get too far into an explanation as to what Google’s sandbox is, it must be noted that not everyone even agrees that the sandbox exists. The sandbox is actually nothing more than a theory developed to explain what many different SEO experts have witnessed with their listings. Whether or not the sandbox really exists is actually irrelevant when we know that the effects of the sandbox exist. Google’s sandbox is a relatively new filter that appeared to be put in place back in March of 2004. This happened after the widely publicized updates of Austin and Florida, and the implementation of what is known as the Austin update. If you are not sure what those are, there ... Google

Web design outsourcing 2006-12-05 01:59:23 Coming from a London-based background, where the cost of running a web design agency was huge in comparison to the wage differentials in this part of Asia, V9 Design & Build is a leading web design agency based in Bangok, Thailand, providing web design outsourcing solutions for our overseas clients. We focus on developing websites and applications using html and Flash and provide ecommerce shopping cart solutions in both php and asp, expert SEO, content management systems and WordPress integration, all at a fraction of the cost of developed countries. Our team of quality designers and programmers deliver cost-effective interactive web technology and web site development solutions without compromising on quality for a wide a range of businesses and individuals. We specialise in building websites and high-end ecommerce applications, providing both local and outsourcing web and expert SEO services, offering innovative and affordable web solutions. We now work for many clients in the U ... Design

Essential Blogging Tools 2006-06-21 02:43:10 Feed Reader The best way to learn about blogs and blogging is to read, or at least scan, lots of blogs. One of the wonders of blogs is that you can have every new post from every blog you want to read delivered to your desktop or to online location via RSS, so you can easily read and scan the posts of many blogs in a very short time. Newsgator is a good online choice for feed reading and also has a version that integrates with Outlook. You can also use a free online service known as Bloglines. Subscriber Centre You need to make it easy for your blog visitors to subscribe to your blog’s RSS feed — so they can read your blog in their favorite feed reader. The best way to do this is to go to FeedBurner and burn your own RSS feed there and use the tools they provide to set up automatic subscriber links so people who want to use Bloglines, Google Reader, MyYahoo or Pluck, for instance, can click on one button to subscribe. Email Subscription Option A lot of people will never get the ... Blogging

How to use RSS 2006-06-21 02:42:32 How do I start using RSS feeds? The first thing you need is something called a news reader. This is software that checks RSS feeds and lets you read any new articles that have been added to them. There are many different versions, some of which are accessed using a browser, and some of which are downloadable applications. Browser-based news readers let you catch up with your RSS feed subscriptions from any computer, whereas downloadable applications let you store them on your main computer, in the same way that you either download your e-mail using Outlook, or keep it on a web-based service like Yahoo!. Once you have chosen a news reader, all you have to do is to decide what content you want to receive in your news reader, by finding and subscribing to the relevant RSS feeds. For example, if you would like the latest financial news stories, simply visit www.ft.com and you will notice an RSS button. This will lead you to a page that lists a number of different financial news feeds. Simp ...

Google Co-op and the advent of community-based search 2006-05-24 07:22:35 Of the four new product announcements made at Google Press Day, Google Co-op looks to have the greatest potential impact. This service is a platform which enables you to use your expertise to help other users find information. It is a work in progress; over time, you can expect to see evolution in both Co-op’s structure and the means by which you can contribute your expertise to their goal of making information more discoverable for millions of people. We have set up our own sample account at: www.google.com/coop/profile?user=016002047528364686930. You can create specialised search for your topic and specify web pages/sites that you consider authoritative for your topic and suggest appropriate query refinements. The product manager for Google Co-op, Shashi Seth, described Google Co-op as follows: “Anyone can contribute. We expect it to work in a three-part process. At the first stage, the contributor will ask users to subscribe with specific pieces, relying on user trust an ... Google

Search Engine Optimization Reseller Programme 2006-05-24 06:55:34 The web promotion industry is mushrooming but has insufficiently qualified companies to cope with the demand. With our Reseller Programme it is easy to add value to your company by offering search engine optimization services. If you are a web design company looking to offer expert SEO services to your clients, then look no further. V9 Design & Build provides SEO services to international clients and now provides a reseller programme that allows you, as an authorised reseller, to utilise our expertise. As we are based in Thailand where rates are low in comparison to the West, and you can now offer expert SEO services to your clients at highly competitive rates. We charge at Thai rates; you are free to charge your clients whatever you like. We remain anonymous for each account you set up as a Reseller. This allows you to promote your company and resell our web promotion services under your company name. We bill you directly for each site, not your customers. We are currently looking ...

Link Popularity 2006-05-24 06:19:05 Link popularity is the number of links pointed to your website and is used in Google’s Page Rank (PR). The search engines have decided that if many high PR websites link to your site then your site is deemed to be important and would be ranked higher than another site that has been optimized to the same level but without these inbound links. Even more than before, inbounds links are the most important element in getting a site highly ranked. It is not the quantity from but the quality of those links that is important: industry-relevant, high PR one-way inbounds are a must for good search engine placement. Remember, just one PR7 link can be more important than a thousand PR0s. It is important that your site stays away from ‘link farms’, ‘free for all’ links and other dubious websites. They will not help you with your Page Rank and there’s always the danger of your site getting banned from the search engines if you employ these practices. Another aspec ...

Pay-Per-Click Management 2006-05-24 05:29:05 There are occasions when search engine optimization alone is simply not going to work. Take for example a new music site. What would be the search term you would use to find a jazz musician? And who do you think you would have to compete with to achieve this for a minor artist? The answer may lie in having the SEO in place but to engage in a PPC campaign with Google and/or Yahoo! Another worrying factor is that of late it has been suggested by the SEO community that Google and Yahoo! actively restrict inbound links to websites that are freshly launched. it is called the ’sandbox’. While neither company has confirmed they practice this, you can easily check the inbound linking results against MSN as a gauge. It has also been suggested that until you enter into a a PPC campaign, the ’sandbox’ will remain in place. This is indeed bad news for new site launches, so maybe a PPC campaign is the only way of releasing the brakes applied by the two majors. PPC is basical ...

Search Engine Optimization Services 2006-05-24 04:59:05 Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website on search engine listings for keywords and phrases that are appropriate to a website’s content and purpose. The art of blending a site’s look and feel with keyword-rich text, professional usage of the title, meta and alt tags, inbound and outbound linking are strategies that are a finely balanced art that requires expert knowledge of the way search engine algorithms operate. Once the optimization process is in place for every page on the website, the SEO efforts do not end there. By merely having your website listed on the search engines is not enough to attract traffic and generate sales. As searchers rarely look beyond the first couple of pages, being indexed by say Google alone will not attract visitors to your website until you start to make a series of submissions to the relevant directories and other websites, preferably with a Google PageRank of three and above. Search en ...