RawkMedia - Saskatoon website design and Consultin RawkMedia is a Saskatoon based Web Design and Consulting firm providing Website design, Web Marketing, Content Management System Development and Web Presence consulting services to the Saskatoon business community since 2005. We understand the importance of an effective web strategy and have the experience and expertise to develop a comprehensive online strategy for our customers. Statistics Unique Visitors: Total Unique Visitors: Outgoing: Total Outgoing: 0 0 11 145

Articles from RawkMedia - Saskatoon website design and Consultin

TheRealtyConsultant.ca - New Saskatoon Realtors Website 2008-04-02 14:40:27 RawkMedia/SharedEvent has completed development on our most recent project therealtyconsultant.ca.  Slade Desrochers is Saskatoon Realty Executive’s top producing realtor.  His name and face is very well respected in the industry and is the recipient of several awards for performance.  The new website incorporates both up-to-date listings directly from mls.ca as well as google maps integration offering a very dynamic and updated site.  Click Here to visit the new site.  If you are a realtor in need of a similar realtor specific website, please contact us for consultation. ...

The Website Design and Implementation Processes 2008-03-31 18:18:09 Thoughtful website requirements analysis is a logical process the benefits to which are inevitably seen during the project roll out. A general rule of thumb commonly used is as follows, every change or revision made during the Web Design and Implementation stages will cost 1 unit, say $100, and suppose that change wasn’t planned either so several changes are made for the same original change… multiply that by the number of unique changes and, well, you get the idea.  It is extremely important, therefore, to ask as many questions as possible and discuss the project in detail during the early stages. Proper design and planning might take a while, however, many successful previous projects have proven that this approach results in a shorter time to delivery and most cost effective execution.  Primary stages of the development process Stage 1. First Meeting The initial meeting between the client and Account Manager/Consultant, designed to allow both parties to becom ...

Flexibility in Content Management Systems 2008-03-28 22:37:43  A Content Management Systems (CMS) is a powerful tool used for adding, organizing, and managing content in a website.  The beauty of a content management system is that it requires no HTML coding knowledge at all.  An online management system allows a site administrator the ability to manage content through an enhanced text editor similar to Microsoft Word or Adobe Writer. A content management offers the following flexibility: Import and creation of documents and multimedia material Identification of all key users and their content management roles The ability to assign roles and responsibilities to different content categories or types. Definition of the content workflow tasks, often coupled with event messaging so that content managers are alerted to changes in content. Allow the textual aspect of content to be complemented through formatting. For example a CMS can automatically set colour, fonts, layout format, or images. ...

Designing For Optimization 2008-03-26 11:21:10 Before you design that website or engage a web developer to develop a website for you, let’s talk about optimization! Undoubtedly, you have a very strong opinion about what your potential customers are searching for. You are, however, undoubtedly wrong. Sorry, but it has been proven over and over again. People type in the strangest things when searching for products on the web.  It’s far more important to analyze and research search trends for products than market the product… based on the product (if that makes sense).  As those trends appear they should incorporated in the website design.  Each trend should have its own section therein.  Optimizing your site is not the easiest of tasks. Nonetheless, the important thing to realize is that you must have an optimization strategy in place before the site is built.  Optimizing an existing site is often quite laborious and more costly. Optimization techniques are like the electrical wiring in a ...

RawkMedia Joins SYPE 2008-03-25 11:45:06 In an effort to establish professional connections with the Saskatoon Business Community, we’ve joined SYPE (Saskatchewan Young Professionals and Entrepreneurs). SYPE, as the title indicates, is a group of young professionals and Entrepreneurs to work together and promote business opportunities in Saskatchewan. Another main SYPE agenda is to retain young graduates and professionals in Saskatchewan to help grow a healthy and competitive Saskatchewan Business community. ...

Web Site Analysis 2008-03-24 22:32:28 We’re often asked, “what exactly are the necessary steps to analyzing a website for optimization and presentation?” When evaluating a customer’s website, we use the following checklist:   • Does it focus on its audience’s requirements? If not, why not, and what can be done to fix this? • Does it provide users wilh all the necessary information? If not, why not, and what can you do to fix this? • Does each internal page have one clear objective? The main page and category pages usually have to ‘share’ attention, but internal pages can focus on one objective only. • Is each page consistent with all primary / secondary goals? If not, then why is it there? How can it be made more relevant? This will depend on the context and purpose of your website of course. If the answers is “yes” to any of the core questions above, the website has a solid foundation for the target audience. If the answer is “no”, time to contact a w ...

The Importance of Market Research 2008-03-24 22:17:59 A necessary (and not as boring as you might think) part of SEO. I’ll admit, I’m not the sort of person who likes to over-elaborate or over-do the planning and research phase. I follow the ‘ready-fire-aim’ school of thought, so my goal with every website is to just get started and fix things later. However, there still is that ‘ready’ bit of the whole ready-fire-aim process, and there is some research that you will have to do in order to be ready to conquer your target niche.   Setting Goals Understand your targets for the website and profile the ideal audience. Keyword Research Once you know your topic (and have a feel for your audience), find out what keywords they are using. Competitive Analysis Find out who your top competition is, and what they are doing in terms of SEO / online marketing.   ...

An Introduction to Google Adwords 2008-03-24 16:01:46 Google Adwords is Google’s pay per click advertising system, which you can use to drive targeted traffic to your website. You can bid on specific keywords, create an advertisement which will display on Google, and pay for each click that sends traffic to your website. An effective adwords campaign can produce favorable results, an ineffective campaign will cost you money without yielding any results. It is important therefore to have a web consultant assist you in the development and execution of an adwords campaign. Contact a RawkMedia web consultant today to discuss possible strategies to get your website better exposure and results from an effective adwords marketing plan. ...

If You Build It, They Will Come? 2008-03-24 15:28:09 The most common problem that our customers face when deciding to sell online is, in their excitement at the opportunity to sell to a “global” marketplace, they have forgotten that they will often have to compete with larger, more established competition. It’s a common enough tale. The customer decides they need a website. The website is designed and the e-commerce program is launched… now what? What happens next? Most often, very little. Why? Well, online success is all about traffic - traffic quantity. It is a percentages game; you will sell to a percentage of the people who visit your site (assuming that you have a credible product and have all pricing and logistics strategies down). The problem is one of scale, as the conversion rates are typically very low and you need high volumes of (quality) traffic to your website. Incredibly, most businesses still operate on a “build it and they will come” basis. A marketing strategy requires patie ...

We Have New Partners 2008-03-24 10:49:17 RawkMedia has come together with another web design company SharedEvent.com.  SharedEvent is focussed on web design and hosting solutions for the small to mid-sized Saskatoon business community.  Partnering with SharedEvent will allow us to offer a broader and more robust range of hosting services.  The RawkMedia group will be focusing on Sales, Marketing, and online consulting of both our partnership and our customers. ...