Articles about Google

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media.It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. This discussion on Webmaster World reports various experiences: 0.6%-1.2%, 1%-2% and 3%-5%. PayPerPost puts the figure at 0.5-1.5%; and Hochman Consultants pegs the average at 0.7-1.5%. Across all of the sources I was able to find, the average fell into the range of 1.1-2.2%. That range includes both B2B and B2C ads (the latter tend to generate higher CTRs). On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%.So—how can you optimize your Google AdWords CTR to beat those averages? Recently added to WebMarketCentral is a list of 14 Best Practices in Search Engine Marketing. These best practices include: Use free online tools such as

Google has announced a few hours ago that Adsense will go mobile!This is fantastic news for all the webmasters that run or plan to run websites specially designed for the mobile market.Adsense is probably the best and most profitable PPC plan one can join, and I can now imagine how all this will work, considering the rumours about the GPhone and other mobile devices everyone is expecting from Google.Adsense for mobile will be available in a few weeks in 13 countries - England, Italy, France, Spain, Ireland, Russia, Germany, Netherlands, India, Australia, China, Japan and of course USA.Since mobile advertising is expected to grow from $3 billion at the end of 2007 to $19 billion at the end of 2011, you’d better grab your spot and start working quickly, as the trend is there and the trend is typically your friend.I’ll announce more details on adsense for mobile as soon as I put my hands on them.

Earlier this year in April, Google had announced plans to add a new, PowerPoint-like presentation application to its Web-based Docs suite.Reportedly, starting today, the application named 'Google presentation' has been added to Google Docs. Using this application, users can create Web-based presentations, as well as view and update them from any Internet-connected PC anytime. Similar to what Microsoft's PowerPoint offers, 'Google presentation' users will be able to create presentations, including series of slides with text and graphics on them.Users will be able to manage, and share presentations with colleagues by sending simple email invites to the latter. This would enable them together edit online in real-time, or contribute at different times to the same presentation online.In addition, users will be able to present and control slide shows over the Web without any additional software, and simultaneousl

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Citing sources at "Taiwan handset makers," DigiTimes is reporting that "Google will definitely launch its own branded handset." However, the Googlephone's OS, hardware specs, production contractor and operating partners have still not been finalized. Given that we're already pretty sure that Google has developed their own mobile OS based on Linux, we'll assume that their use of "finalized" refers to the final feature set and UI polishing -- not the possibility of the gPhone running Symbian or WinMo, for example. DigiTimes' sources also note that Google is contemplating going with a 3G handset instead of EDGE for its initial foray into the cellphone market.MORE...

Google asegura que lo lanzará, aunque tiene todavía que terminar algunas especificaciones. El hecho de que ayer lanzara el AdSense para móviles podría suponer un paso más en esa dirección.Según publica Digitimes, Google se mantiene en su idea de tener su propio teléfono móvil. Sin embargo, aún está trabajando en las especificaciones, el sistema operativo, los contratos de producción y otros detalles parecidos. Aunque se llegó a decir que Google había cambiado de idea y estaba pensando en utilizar una solución EDGE desarrollada por Texas Instruments, los últimos desarrollos a los que ha tenido acceso el medio taiwanés indican que Google está valorando la posibilidad de lanzar un dispositivo 3G para hacer su entrada en este mercado. De ser así, esto podría retrasar el lanzamiento del Gphone hasta la primera mitad del 2008.Es sorprendente que Google diga que no tiene terminado el sistema operativo, cuando ya anunció su propia plataforma móvil basada en Linux. En fin,

I love love love it... Google's long-rumored and eagerly anticipated PowerPoint clone has finally shipped. Although we've only had a chance to have a first look, here are some impressions:What it does have or do Importing PowerPoint filesExporting HTML file15 built-in themesText formattingBasic image manipulation functionality (adding, resizing)VersioningCollaboration Online presentation sharing What it doesn't have or do Animations of any kindAdvanced image manipulationAdvanced text formattingSoundVideoExporting PowerPoint filesCheck out this little one I just made in seconds... SEE IT HEREBe sure to stop by for more later...

Today the Google Reader team has officially announced that the Google Reader will be graduating out of labs and coming into the real world just like many other Labs Graduates such as Gmail, Google Notebook, Google Docs and Spreadsheets and much more products. Google Reader also has some very good features such as trends which show you your reading habits. It also allows you to share what your reading with the world. Here are some statistics about Google Reader compiled by the Google Operating System blog. Google Reader has two kinds of feeds: - feeds that have one subscriber (two thirds from the number of feeds, they’re updated every 3 hours)- feeds that have more than one subscriber (these feeds are updated every hour) Google Reader uses 10 TB for storing all the raw data Google Reader crawls 8 million feeds 70% of the Google Reader traffic comes from Firefox (a lot of geeky users) Google Reader is the only major feed reader that keeps the entire history for all the feeds  

Google officially launched Google Gadgets as an ad unit tonight after about three months of pilot testing. Google’s AdWords platform now supports Google Gadget content in addition to existing text, image, and video offerings. The gadget ads feature an entirely new widget analytics platform for tracking gadget success and interaction, an open caching proxy hosted by Google’s geo-distributed servers, and the introduction of YouTube as a video hosting and transcoding platform free from any Google branding. I previously covered Google’s upcoming advertising widgets in early May. Advertisers can create Google Gadget content in any size supported by AdWords images. In the example shown above Intel combined a Flash game with tabs displaying images and text with more information on the Intel Centrino Duo mobile processor. Each gadget interaction is recorded according to a set list of actions such as mouse over, tab views, entering a ZIP code, subscribing to a web feed, or ini

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Google ha sumado esta madrugada un nuevo programa a su paquete de servicios ofimáticos online, reforzando así su alternativa en red a los programas para el escritorio de Microsoft. Se trata de Presentations, una aplicación equivalente a Powerpoint que se integra en Google Docs (que ya contaba con un procesador de textos y hoja de cálculo).El presidente de Google, Eric Schmidt, anunció el lanzamiento de una herramienta de presentaciones el pasado mes de abril, y después de unos meses de prueba interna el servicio ha sido puesto a disposición de todos los internautas.Lejos de dañar al producto equivalente de Microsoft, los expertos prevén que Presentations refuerce la posición de PowerPoint, más bien viene a complementar a éste en el campo de la colaboración online.Presentations mantiene las características conocidas de Docs para el trabajo en equipo, permite que varias personas colaboren en la elaboración simultánea de un documento a través de la Red, y hace que éste s

Irán prohibió el acceso al motor de búsqueda en internet Google y a su servicio de correo electrónico, Gmail, anunció Hamid Shahriari, secretario del Consejo Nacional de Información, citado por la agencia semioficial Mehr."Confirmo los filtros sobre esos sitios", declaró Shahriari sin dar más detalles sobre los motivos de esa decisión.Desde este lunes por la mañana, los sitios de Google, Gmail y otras páginas internet iraníes e internacionales están prohibidas para los internautas de la República Islámica.Las autoridades iraníes ya prohibieron el acceso a decenas de miles de páginas políticas, pornográficas y de interés general imponiendo a las empresas de servicios internet unos programas de filtros para esas webs.Esos programas funcionan con una serie de palabras clave que prohíben el acceso a los sitios considerados delicados por las autoridades o a otras páginas de contenido más anodino.Información extraída de: LaFlecha.net

Google today debuted their Presentation tool (speculated by me earlier here) to complete the Office suite for Google Docs and Spreadsheets. A first look at it and I must it is quite impressive, the user interface is great and creating a presentation is a breeze. You can check out the new presentation tool by logging into Google Docs and Spreadsheets. Clicking on the presentation will take you to the page where you can create presentation. What’s more you can also choose various themes that are available instead of the plain Jane look to spice up your presentation. Here is a link to a presentation I created, also check out this video which tours around the idea behind using Google Docs and Spreadsheets. Technorati tags: google presentation, google apps, presentation, office suite Copyright © 2007 Techie Buzz From:Techie Buzz

Google respects you... "We don't claim ownership or control over content in Google Docs & Spreadsheets, whether you're using it as an individual or through Google Apps," Google Australia wrote according to CNET. "To be clear, Google will not use your documents beyond the scope that you and you alone control. Australians' work documents and (soccer-oriented spreadsheets) are not going to end up shared with anyone unless the user expressly wants them to be!"Be sure to stop by for more later...

El fantástico programa de exploración geográfica de Google podrá muy pronto beneficiarse de imágenes de alta resolución que mejorarán aún más las prestaciones de Google Earth.Como señalan en Engadget, seguro que más de uno pasáis buenos ratos explorando nuestro planeta a través de Google Earth, una aplicación fantástica que ahora tendrá aún más ayuda: la empresa pondrá en el espacio el satélite WorldView I, que acompañará al actual Quickbird de la empresa DigitalGlobe a la hora de tomar fotografías de alta resolución de la superficie terrestre.La idea es la de aumentar la resolución de las imágenes existentes, y eso permitirá que poco a poco áreas que estaban poco definidas o exploradas disfruten del mismo nivel de detalle que otros núcleos geográficos. El lanzamiento podrá ser observado en directo a través de Internet, y de hecho si todo va bien un tercer satélite se uniría a este propósito a finales de 2008.Información extraída de: The Inquirer ES

Now, I have a chance to post a 3D rendering related linux blog entry here that explores more of the Stars and Sky using Google Earth. Three weeks ago, Google launched the latest addition and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Google has just turned 10 (okay, it turned 10 yesterday, but well, close enough). I'm quite a big admirer of Google, for its innovation and culture especially.Its still quite young for such a huge company. What made it successful? CNet News says is its ability to deal with failure. Which I think is really true. Above just the hardware failure which CNet reports on, I think what set Google apart is its innovative culture. And that culture could only have happened if they were willing to accept failure and dealt with it well - seeing it as a learning opportunity.And that's the first thing I want to highlight about Google, its innovation.Google's CIO Douglas Merrill tells us more about innovation at Google, and gives some tips about how businesses can apply innovation. It's a really good video and despite its length, I think you should watch it. It really shows some of the "secrets" behind GoogleI really love the 20% concept, where Google engineers are allowed to work on any project t

DigitalGlobe, provider of imagery for GoogleIncorporated's interactive mapping program Google Earth, plans tolaunch a new high-resolution satellite, dubbed WorldView I, on Tuesday.Together with the company's existing Quickbird satellite, it will offerhalf-meter resolution and will be able to collect over 600,000 squarekilometers of imagery each day, up from the current collection of thatamount each week, according to Chief Executive Jill Smith. Privatelyheld DigitalGlobe is still working toward an initial public offering inthe next few years, Smith said. http://www.neowin.net/index.php?act=view&id=42603Powered by ScribeFire.

Many people use PayPal and Google Checkout to send and receive payments without the need of having a bank account, these services work as a virtual bank where you can send and receive payments, add funds to them and withdraw funds from them. These services are hugely popular and are widely used by a number of sites and users. The biggest problem with these services is that you cannot withdraw your balances right away, withdrawal can be either done using the cheque facility which they provide or transferring the money to your bank account directly with additional limitations on bank transfers being available in only certain countries. Creating a Epay account is free and you can take advantages of a virtual banking environment immediately. Epay also offers a very high paying referral program where you can refer a friend to Epay and make 150$ or refer a merchant and make $250, this is more than what other referral programs offer. Both the debit cards and credit cards are directly linked t

Google will save this earth... they are my messiah.CONVERT YE WICKED!!! (lol)The goal of the new prize will be to land a privately funded robotic rover on the Moon that is capable of completing several mission objectives, such as: roaming the lunar surface to a distance of at least 1,640 feet (500 meters) and relaying video, images and data back to Earth.Be sure to stop by for more later...