Articles about Advertising |
| Wonderbra Advertising 2008-02-11 01:35:00 View morevia | | Targeted Advertising? 2008-02-06 02:35:50 Apparently you can target your advertising on Facebook "precisely". THEY say that right here, and I quote: "...you can create a Facebook Social Ad and target it precisely to the audience you choose."
After reading that I immediately started to frantically scan my Facebook page.
Why? Because I recently started getting repeated ads for bladder infections! I may be "old", but I am not THAT old. I probably should have read the following sentence as well; "The ads can also be shown to users whose friends have recently engaged with your Facebook Page or engaged with your website through Facebook Beacon."
Right - so maybe it's not me, somewhere out there is a friend in need of a bladder remedy. Whoever you are, good luck!
On a more serious note though, does social advertising cut it, or are we still in the toddler stages, constantly asking "are we there yet"?
According to this article in the Wall Street Journal we are sti | | More on traditional advertising… 2008-02-02 15:08:21 In a previous post, found here, I discussed advertising as a risk continuum, where on one end of the spectrum, an advertiser pays up-front and waits to measure the return. On the other end, the media channel pays for the ad-campaign and waits to see the response.
As far as I’m concerned, advertising fees should be tied to the success of the ad-campaigns, plain and simple, whether you’re measuring sales, brand recognition etc. The whole idea of pay up-front and wait and see for traditional advertisers has always puzzled me.
So why do advertisers continue to pay ungodly amounts of money without any guaranteed returns?
Online media is winning the game because of companies that are willing to take more of the risk and accountability for the advertising campaign. This greater degree of measurability is one main reason why advertisers are flocking online and away from traditional media.
Has anybody attempted new ways to leverage online pay-for-performance strategies in the offl | | Audio Ads: A Breakthrough in Web Advertising 2008-01-31 10:11:31 If you had raked money from your site's text and image ads when your visitors clicked them, you could be earning more in a way that is hassle-free and click-free. Yes, clicks may no longer be the trend one of these days because web advertisement has gone wonderfully revolutionized.
What I am talking about is Net Audio Ads. What you just need to do is put on the code to your site to enable the 5-
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| | Four Easy Methods for Good Software Advertising 2008-01-25 19:47:00 By: Sven BansemerDeveloping a software product is often more easy then selling it. In fact it can be a hard task making your product known to others. It can be the best software in the world but your competitors will always win if you don't do some public relations.In this article I will show you how you can sell much more of your software while still not spending much money. This is even more important when your products have a low price.There are basically four ways to make your software known.1.SEO - Search Engine OptimizationSEO means Search Engine Optimization. It is a very complex subject and requires a lot knowledge. But once you are into it, you will agree that this is the most cost efficient way. There are a lot good web sites like SeoChat who teach you all about SEO in detail. SEO is all about optimization of your web site. If you optimize your products web site and place enough keywords into it, take care of the HTML syntax and rules, then customers will find your software | | Advertising as a risk continuum 2008-01-23 19:44:07 When people think of advertising, they don’t always think about the concept of risk.
Advertising is risky, plain and simple. Advertisers traditionally spend lots of dough up-front and wait to see the results. The pay-per-eyeballs advertising model has been around since the dawn of advertising and is the riskiest and least measurable by far.
As many of you are fully aware, the internet has provided powerful new ways for advertisers to measure the effectiveness of their advertising. For me, it all boils down to who is bearing the risk of the ad-campaign and how are they getting compensated for taking on that additional risk?
Traditionally, the advertiser would bear all the risk because they paid regardless of the success of the ad campaign. Today, however, that’s a completely different story. With pay-per-click and pay-per-sale affiliate marketing, advertisers have developed models to transfer a lot of that risk to the marketing channels that are promoting their goods and s | | Advertising 101: Vaginas are the new Boobs 2008-01-21 15:10:02 How do you get attention now that boobs are a dime a dozen? You step it up a notch, take a risk and get brainstorming on the Va-J-J. Target are the latest to get involved. This advert appears to 'target' this girls fanny for no good reason.There's also an Absolut vodka advert which is much too similar to lady private parts to be coincidence. And let's not forget Tom Ford's fragrance for men, which was advertised online as flashes of the fragrance put... places where you probably wouldn't put men's aftershave.In a world where it's (almost) acceptable to say THE 'C' WORD in front of your mother, where do those poor ad folks have left to go...
| | The newest Advertising Network on the Block 2008-01-15 20:38:00 A brief word from our sponsors:There's a new way to earn advertising revenue from your websites, it's Net Audio Ads. Net Audio Ads works like Adsense and Adwords, advertisers, bid and publishers show the ads on their websites and get paid. However, unlike Adsense and other advertising networks where you get paid only on a per click basis, Net Audio Ads will pay for every visitor on your website. Another difference about Net Audio Ads from other advertising networks is that ads are not displayed on banners or through text, but through audio ads. The audio ads last around 5 seconds and like Adsense, it is served based on your visitor's interests, demographics, or location. You also get paid on a weekly basis and you have a chance to earn more by referring others. Their affiliate program is only open up to February 1, 2008, after that it's closed but those who have signed up before February 1, 2008 can still continue earning from their referrals. Net Audio Ads seems like another way t | | Pay Per Play Audio Advertising 2008-01-15 16:03:00 Net Audio Ads™ is a Pay-Per-Play (PPP) advertising channel that is a revolutionary program that promised to take the web by the storm. Due to the size and scope of this project or deal, it being backed up by one the big 5 search engines, PPP advertising will certainly become a worldwide media event. The System works on similar bidding system as Google Adwords and will compensate publishers just like Google Adsense; it pays publishers or website and blog owners 100% of their traffic with no necessary clicks! Yes, you heard me right. All you have to do is direct your visitors to listen to a 5 second audio presentation by advertisers. It is a way for advertisers to target their 5 second audio ad to specific interests, demographics and geographic locations. NetAudioAds™ PPP is not a new program as it has been running for 2 ½ years, served over 66,000 advertisers and over the 550,000 websites that serve PPP ads to their visitors. The 550,000+ websites that currently serve these | | Audio advertising 2008-01-15 15:23:00 This post was brought to you by NetAudioAds™: As you know, online advertising is playing an increasingly important role as a great way of profit and, at the same time, advertisers have the chance to increase their website’s traffic and rankings with our help! This assures that everyone is happy with this deal, still there hasn’t been much innovation in the last few years which is a pity. However, there is one revolutionary idea that is already shaping its mark in the marketplace, the concept of Audio-only advertising which will grant you money for every single one visitor that you have, no matter if he doesn’t even hear the advertisement! With this amazing program, people will have the chance to have 5 second ads in their websites or blogs and when a unique visitor visits the website you are making profit! He may not even have his sound system on, all what matters is the visit and the automatic reproduction of the advertisement. If you think that this concept is not full | | Advertising with breasts 2008-01-10 10:12:00 What do you do when you have to make an advertisement for vegetable oil and no idea comes to mind? Just throw in a couple of boobs, that will do it.via | | Mercedes on a ceiling = good advertising 2008-01-10 07:40:00 A full size Mercedes car is on display at one of the Russian capital's airport's ceiling. People from all over the world avoid walking underneath it, wondering what it's doing there and if will hold. There are two signs around it that say "This isn't a private plane" and "But it feels like one"moreA full size Mercedes car is on display at one of the Russian capital's airport's ceiling. People from all over the world avoid walking underneath it, wondering what it's doing there and if will hold. There are two signs around it that say "This isn't a private plane" and "But it feels like one"via | | The advertising revolution 2008-01-06 14:57:00 If you are running a blog or a website you may are looking for more ways to make money with it. Well you all know the ads where your visitors have to click on so you make some money. How about a new way where nobody has to click anything any you make money out of every visitor? I know, that sounds too good to be true but with Audioadhosting it can come true to you and your website. All you have to do is to sign yourself in for free, put the code into your website and drive people to your site. Your visitors are going to hear a 5 sec audio ad from companies like Taco Bell, HBO, Harley Davidson and others and you are going to earn a lot of money. Also they offer a great affiliate program for just a short time. That sounds like a good deal to me. How many visitors are on your website every day? If you get money for every visitor on your site how much could that make in a month or a year? I am going to give it a try. The worst thing that could happen is residual income. Great !!! | | Marketing Ideas For Artists Seeking Free Advertising 2008-01-03 13:55:00 One of my New Year's Resolutions involves marketing my photography online, to support an interesting offline opportunity that recently manifested. This led me to set up a photography sales site at...
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| | Advertising Standards Gives the Green Light to Raunchy Advertising 2007-12-25 20:11:04 An article published on news.com.au yesterday has highlighted the problem of advertisers embracing raunch culture to promote products and services to the wider community.
The Advertising Standards Bureau dismissed complaints about an advertisement for Nando’s Restaurants that featured a pole dancing stripper (pictured above). The advertisement shown on tv during prime time, received the most number of complaints from viewers this year. But the ASB found the advertisement didn’t [...]
| | Pay Per Click Advertising With Google Adwords, Yahoo Etc 2007-12-21 02:06:00 When creating a pay-per-click campaign, there are several very important considerations. Probably the most important is your budget. How much can you afford to spend? Another important consideration is how competitive is your market. A very competitive market will cost you a lot of money. Are you in a place financially where you can successfully break into the market? In some industries to be | | Pay Per Click Advertising That Won't Break Your Budget 2007-12-21 01:58:00 Perhaps you're thinking about taking your business online. Maybe you've already launched a website, but you're not getting the amount of traffic you'd hoped for. You don't want to spend a fortune on internet marketing, but you need to attract visitors to your site, so you can start making sales. How do you quickly build a flow of traffic, so your website can start making you money?Pay per click | | Around The World With Pay Per Play Advertising 2007-12-20 10:15:09 According to the official Pay Per Play blog they have literally been around the world in seven days. they have partners in every country in the world, except North Korea.
It goes on to state that some of their partners have been hard at work on this new project, and some have even lined up deals with Major Internet Marketing Companies. who collectively are responsible for billions in advertising impressions on a monthly basis.
Can You Hook The Big Fish?
The affiliate partners responsible for these deals have the potential to earn not hundreds, not thousands… but millions of dollars. One billion PPP ad plays at just $.01 (one cent) per play means $500,000 per month (at 5% commission) for the affiliate responsible for the deal and $500,000 per month for the affiliate that brought that affiliate on board.
You see, you never know who the people you bring on know. You could be 2 steps removed from a million dollar deal. Best of all this is not costing anyone anything.
Sign Up Now | | Mobile Advertising Not Meeting Expectations? 2007-12-13 08:26:00 There are several reasons why advertising on your mobile device has not yet taken off, and this article from Business Week Online posted on KTUV.com outlines some of them. "Wireless carriers, meanwhile, have been slow to embrace ads, fearful their customers will be driven away [BusinessWeek, 11/26/07] by floods of text-message spam or banners and pop-ups crowding such a tiny screen". I know the technology exists for text message based advertising because I receive them regularly from a retailer. I should point out that I had to "opt in" for the ads. How tolerant would wireless customers be of text based messaging pushed to their phone when they didn't opt in remains to be seen. I strongly expect Android based handsets to have the technology to display visual ads on the same during normal use, such as making calls, text messaging or even listening to mp3's. However, with that much data being constantly pushed to your device wireless carriers will be forced to offer unlimited data | | McDonalds Advertising On Report Cards - Get Good Grades - Get a Happy Meal! 2007-12-10 13:08:00 About 20 million children in the United States qualify as overweight or clinically obese, according to the U.S. Centers for Disease Control and Prevention and now 37 schools in Seminole County, Fla. are contributing to it through a corporate-sponsorship program that awards high-achieving students with McDonald Happy Meals.The "report card incentive," as the program is known, is explained on the front of specially produced envelopes bearing the image of Ronald McDonald and in which the report cards for every student in the county's 37 elementary schools are sent home. The incentives are described as "food prizes," and a report card of all A's and B's or an attendance record blemished by just two absences is enough to earn a student a free Happy Meal.sourceJohn Banzhaf III, a law professor George Washington University says The next thing the school should offer is cigarettes and alcohol. … Why aren't schools selling Hustler or Playboy magazines out of vending machines too? Schools |
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