Logo Tree Design Blog Logo Design firm specializing in creating unique corporate company logos, stationery design, custom business card design, brochure deign, website design, and custom slogans. With our worldwide customer base, view our logo design sample portfolio & call us toll free to speak to one of our professional logo designers today. Statistics Unique Visitors: Total Unique Visitors: Outgoing: Total Outgoing: 0 0 58 2604

Articles from Logo Tree Design Blog

Dealing With Creatives in Business 2008-02-05 15:44:00 Scientists claim that the two hemispheres of our brain process information in different ways. The right side is more random, intuitive or non-verbal while the left side is more linear, logical, reality-based. People are said to typically have a more dominant hemisphere. To illustrate the differences here are some facile examples: Seeing lightning off in the distance, a left brained person would listen for the thunder, calculate the time-lapse, than triangulate the relative distance of the storm. A right brained person would watch the lightning in wonder, only to remember the experience years later channeling it into an interpretive dance. The advertising world operates like a whole brain, dividing its two main processes in to halves. On one side you have the account executives and business managers. These are the people who deal with the clients, wooing them with expense accounts and crunching the numbers. Then the other side are the creatives, the copy writers and art departm ...

Promotional Campaigns – The Art of Swag 2008-01-30 09:17:00 Corporate swag dates as far back as time itself. Of course there is no way to measure this claim as the passing of time went largely unnoticed before the introduction of promotional calendars. The usage of promotional swag began with the inauguration of George Washington in 1789. Commemorative buttons were distributed to mark the affair. Nowadays, look around any house in North America and you’re bound to find pens, calendars, tote bags, golf shirts, teddy bears, keychains. Yes tchotchkes, swag, promotional items, whatever you call it we’re swimming in it and by all accounts the water is just fine because people love getting free stuff. Promotional items are a great way to get your company’s brand in to people’s lives. The effects of print or TV advertising last a relatively short time compared to the twelve months that a promo calendar has been hanging in somebody’s room, with your company’s name being seen every day of the 365. 55% of people keep their promotional ite ...

Promotional Campaigns – The Art of Swag 2008-01-30 09:17:00 Corporate swag dates as far back as time itself. Of course there is no way to measure this claim as the passing of time went largely unnoticed before the introduction of promotional calendars. The usage of promotional swag began with the inauguration of George Washington in 1789. Commemorative buttons were distributed to mark the affair. Nowadays, look around any house in North America and you’re bound to find pens, calendars, tote bags, golf shirts, teddy bears, keychains. Yes tchotchkes, swag, promotional items, whatever you call it we’re swimming in it and by all accounts the water is just fine because people love getting free stuff. Promotional items are a great way to get your company’s brand in to people’s lives. The effects of print or TV advertising last a relatively short time compared to the twelve months that a promo calendar has been hanging in somebody’s room, with your company’s name being seen every day of the 365. 55% of people keep their promotional ite ...

Stand Out in Pay-Per-Click 2008-01-15 13:36:00 Shakespeare asked famously of his character “To be or not to be? That is the question.” The question for the new media set is “to pay or not to pay…ahhh…per click.” It doesn’t quite have the same existential ring to it that Shakespeare does, but an important question for any business advertising on the Internet nonetheless. Advertising on the Internet is all about visibility. People don’t have time to look through 1078 pages containing the keyword they searched. The consumer trusts the search engine to cull from the vast dump of information out there, to find the needle in the haystack. In this type of environment where you rank on the listings is often as important as important as the information you choose to put out there. You don’t want to be the proverbial tree falling in the forest. Pay-Per-Click enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service. Generally, PPC is a dy ...

Stand Out in Pay-Per-Click 2008-01-15 13:36:00 Shakespeare asked famously of his character “To be or not to be? That is the question.” The question for the new media set is “to pay or not to pay…ahhh…per click.” It doesn’t quite have the same existential ring to it that Shakespeare does, but an important question for any business advertising on the Internet nonetheless. Advertising on the Internet is all about visibility. People don’t have time to look through 1078 pages containing the keyword they searched. The consumer trusts the search engine to cull from the vast dump of information out there, to find the needle in the haystack. In this type of environment where you rank on the listings is often as important as important as the information you choose to put out there. You don’t want to be the proverbial tree falling in the forest. Pay-Per-Click enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service. Generally, PPC is a dy ...

Animated Logos: The Final Frontier 2007-12-04 15:19:00 We live in an exciting era for companies looking to invigorate their logo design, and to a larger extent their entire brand. Before the advent of multimedia advertising, trying to get a service like an animated logo design was a privilege available only to those with seemingly unlimited marketing budgets. You could use a large animated billboard (like the famous Coca-Cola in Times Square), or you could hire an animation studio to create a commercial for TV. Both these are indeed as expensive as they sound. Of course you could always draw your logo on various flip cards and make the customer watch you flip through the pictures as you make your logo move. Now with new media, animated logos are a relatively inexpensive and viable option. They can give your company a modern look and feel. As the logo works through its three-dimensional route, the customer will think that this is a company on the cutting edge. What better way to show the global capabilities of your company than ...

Animated Logos: The Final Frontier 2007-12-04 15:19:00 We live in an exciting era for companies looking to invigorate their logo design, and to a larger extent their entire brand. Before the advent of multimedia advertising, trying to get a service like an animated logo design was a privilege available only to those with seemingly unlimited marketing budgets. You could use a large animated billboard (like the famous Coca-Cola in Times Square), or you could hire an animation studio to create a commercial for TV. Both these are indeed as expensive as they sound. Of course you could always draw your logo on various flip cards and make the customer watch you flip through the pictures as you make your logo move. Now with new media, animated logos are a relatively inexpensive and viable option. They can give your company a modern look and feel. As the logo works through its three-dimensional route, the customer will think that this is a company on the cutting edge. What better way to show the global capabilities of your company than ...

Sloganizing-Brand Recognition 2007-11-22 16:13:00 With the marketplace so teeming with companies, spread across the varied forms of the media, now more than ever you need to assert yourself as a voice or risk losing your company in the din. Have you ever heard of the cocktail party effect? It is the recognition of certain words or phrases being culled from many different conversations. Like when you’re surrounded by multiple conversations and suddenly the mention of your name creates a flashpoint word. (If you’re constantly hearing your name even when there are no conversations. That may be paranoia and you shouldn’t be attending cocktail parties).This same principle holds true for brand recognition through slogans Try hearing the “quicker, picker, upper….. Bounty,” and not picturing some kind of tragic spill (grape juice, spaghetti) being absorbed, and absorbed very successfully. This is an example of great brand recognition through the use of a slogan. The product’s specific attributes, superiority and name ar ...

Sloganizing-Brand Recognition 2007-11-22 16:13:00 With the marketplace so teeming with companies, spread across the varied forms of the media, now more than ever you need to assert yourself as a voice or risk losing your company in the din. Have you ever heard of the cocktail party effect? It is the recognition of certain words or phrases being culled from many different conversations. Like when you’re surrounded by multiple conversations and suddenly the mention of your name creates a flashpoint word. (If you’re constantly hearing your name even when there are no conversations. That may be paranoia and you shouldn’t be attending cocktail parties).This same principle holds true for brand recognition through slogans Try hearing the “quicker, picker, upper….. Bounty,” and not picturing some kind of tragic spill (grape juice, spaghetti) being absorbed, and absorbed very successfully. This is an example of great brand recognition through the use of a slogan. The product’s specific attributes, superiority and name ar ...

Sometimes A Bunny Is Not A Rabbit 2007-10-30 09:32:00 The process of choosing and assigning your company with a logo is a perilous journey. After much soul searching and many creative hours logged, your company finally has the right logo. Imagine then finding out your logo already exists. Say you own a petting zoo. The crowd favorite is usually the bunnies. You want to let the customer know, our bunnies are cute. So you decide on a cute logo. Simple. A side view of a cartoon bunny. Suddenly, the petting zoo is filled with drunken frat boys looking for a different sort of petting. These frat boys recognized, what you intended as a cute caricature of a bunny, as the universally known logo for the Playboy Corporation. While this choice of example may seem a little cheeky, these types of instances can easily happen in a real world situation. The issue is even more fraught as your logo needn’t be a wholesale reproduction of an existing one. It can also be too similar in either design or color or shape. A recent case i ...

Sometimes A Bunny Is Not A Rabbit 2007-10-30 09:32:00 The process of choosing and assigning your company with a logo is a perilous journey. After much soul searching and many creative hours logged, your company finally has the right logo. Imagine then finding out your logo already exists. Say you own a petting zoo. The crowd favorite is usually the bunnies. You want to let the customer know, our bunnies are cute. So you decide on a cute logo. Simple. A side view of a cartoon bunny. Suddenly, the petting zoo is filled with drunken frat boys looking for a different sort of petting. These frat boys recognized, what you intended as a cute caricature of a bunny, as the universally known logo for the Playboy Corporation. While this choice of example may seem a little cheeky, these types of instances can easily happen in a real world situation. The issue is even more fraught as your logo needn’t be a wholesale reproduction of an existing one. It can also be too similar in either design or color or shape. A recent case i ...

Consistency and Substance: Making Good Ideas Go Further 2007-10-12 13:29:00 Attractive logos and website design are important visual tools for making a business memorable, we all know that. But how deep does your logo or your slogan go? How intertwined is the way your website looks with what it says and what your business actually does? A logo shouldn't just be a cute design that you slap on your company and forget about. It should be something that really represents a crucial aspect of what you do and what you stand for. Likewise, your website shouldn't open with a catchy slogan that never gets mentioned again, or hinge on a design element that looks good but ultimately doesn't reflect anything about what you do. Tying together all the visual aspects of your company can help make the whole entity more substantial, more organic, and ultimately more meaningful and memorable to your clients. If your logo represents a fundamental aspect of your business, which is then elaborated on and discussed in the text of your website, the end result is that y ...

Consistency and Substance: Making Good Ideas Go Further 2007-10-12 13:29:00 Attractive logos and website design are important visual tools for making a business memorable, we all know that. But how deep does your logo or your slogan go? How intertwined is the way your website looks with what it says and what your business actually does? A logo shouldn't just be a cute design that you slap on your company and forget about. It should be something that really represents a crucial aspect of what you do and what you stand for. Likewise, your website shouldn't open with a catchy slogan that never gets mentioned again, or hinge on a design element that looks good but ultimately doesn't reflect anything about what you do. Tying together all the visual aspects of your company can help make the whole entity more substantial, more organic, and ultimately more meaningful and memorable to your clients. If your logo represents a fundamental aspect of your business, which is then elaborated on and discussed in the text of your website, the end result is that y ...

Retro Logos and Design: Seeing Past the Gimmick 2007-09-29 17:20:00 There's been a trend recently (or maybe it's cyclical) in favor of retro logos. And why not? There's something comforting and satisfying about design that hearkens back to an earlier era, especially if you're someone who's inclined to imagine a past that was simpler and somehow more solid than our modern age. But just as that kind of reasoning (the world used to be better, cleaner, easier, more honest, more fun, or what-have-you) has an awful lot of logical flaws, there's also something that gets a flimsy, a little silly about too much emphasis on campy, retro design. Still, all is not lost, and there's a difference between facile nostalgia and a serious appreciation for the myriad of useful, lasting design concepts that have stood the test of time. Things like hand-drawing, simple geometric forms, solid colors, and classic fonts are still appealing for a reason. And just as we shouldn't lean too heavily on the (perhaps temporarily) revived interest in designs that shout ... Design

Retro Logos and Design: Seeing Past the Gimmick 2007-09-29 17:20:00 There's been a trend recently (or maybe it's cyclical) in favor of retro logos. And why not? There's something comforting and satisfying about design that hearkens back to an earlier era, especially if you're someone who's inclined to imagine a past that was simpler and somehow more solid than our modern age. But just as that kind of reasoning (the world used to be better, cleaner, easier, more honest, more fun, or what-have-you) has an awful lot of logical flaws, there's also something that gets a flimsy, a little silly about too much emphasis on campy, retro design. Still, all is not lost, and there's a difference between facile nostalgia and a serious appreciation for the myriad of useful, lasting design concepts that have stood the test of time. Things like hand-drawing, simple geometric forms, solid colors, and classic fonts are still appealing for a reason. And just as we shouldn't lean too heavily on the (perhaps temporarily) revived interest in designs that shout ... Design