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Articles from Logo Tree Design Blog

What is Branding? 2007-02-28 09:17:00 This is not an article about how to brand herds of cattle with insanely hot rods at ranches, so if that’s what you were attempting to Google, you’ll have to click “back” on your browser and find another article. This one is about advertising. With so much of it constantly surrounding us on a daily basis, you would think it would make us each into mini branding professionals, but alas there are very few people who know what it takes to run a successful advertising campaign. This article will provide you with the basics of branding your business, an “Advertising 101” for everyone that groans when commercials come on.First things first – before you can even begin to think about starting an advertising campaign to properly brand your company, you will have to figure out exactly what sort of company you are. What do you sell? What services do you offer? What makes your company better than your competition? These are all valid and important questions you will have to consider c ...

What is Branding? 2007-02-28 09:17:00 This is not an article about how to brand herds of cattle with insanely hot rods at ranches, so if that’s what you were attempting to Google, you’ll have to click “back” on your browser and find another article. This one is about advertising. With so much of it constantly surrounding us on a daily basis, you would think it would make us each into mini branding professionals, but alas there are very few people who know what it takes to run a successful advertising campaign. This article will provide you with the basics of branding your business, an “Advertising 101” for everyone that groans when commercials come on.First things first – before you can even begin to think about starting an advertising campaign to properly brand your company, you will have to figure out exactly what sort of company you are. What do you sell? What services do you offer? What makes your company better than your competition? These are all valid and important questions you will have to consider c ...