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Articles from Logo Tree Design Blog

This Site is Under Construction 2007-06-19 11:27:00 I’ve noticed lately that people don’t take websites seriously. Remember the episode of The Simpsons where Homer builds his own website and just puts up dancing hamsters and a variety of other kitschy jumping and dancing icons? I laughed with the rest of America at his idiocy until recently when I noticed that even businesses are caught up in the same ridiculous trend.Is no one taking the internet seriously?With the over-saturation of the internet, so many people are opening websites without any constructive planning and the result is a whole slew of websites that are either “Under Construction” or are so badly designed that it is just insulting. I know that this is a business blog and its goal is to educate and enlighten the business owner, so here it goes. You spend money investing in a good office location, nice desks, new chairs, good staff, some computers and phones… why ignore a website? Having a good looking, professional website is more than just something to do for fu ...

How to Design a Logo 2007-06-14 12:48:00 I think Chris from Chrisworld gives an excellent rendition of the process of designing a logo. So much goes into logo design that people don't realize, so I thought I would share his youtube.com video with you all and leave you with the question:After seeing how much work and time and creativity goes into a logo design, why do you think people who have no experience try to design their own logos or pay $50.00 on an obviously cheap website?Leave a comment. We'd love to hear from you! ... Design

How to Design a Logo 2007-06-14 12:48:00 I think Chris from Chrisworld gives an excellent rendition of the process of designing a logo. So much goes into logo design that people don't realize, so I thought I would share his youtube.com video with you all and leave you with the question:After seeing how much work and time and creativity goes into a logo design, why do you think people who have no experience try to design their own logos or pay $50.00 on an obviously cheap website?Leave a comment. We'd love to hear from you! ... Design

Behold the Favicon! 2007-06-08 15:40:00 Behold the favicon. In its natural environment the favicon is a predator. Small and loveable much like a cuddly bunny, the favicon is instantly cared for and adored by those who it comes into contact with, but it is not friendly. The favicon is out for itself. It does not care about you. It waits in deep grass for passersby with money to spend and then springs out, cuteness flying off it every which way. There is no escape…Okay, so maybe the favicons are actually a peaceful bunch. Perhaps all they’re looking for is love, but I still think that their rising popularity merits them an article of some kind… so here it is. Favicons have exploded onto the online world and are gaining more popularity by the moment. What makes them so desirable is their ability to give a higher sense of credibility and professionalism to the companies that use them correctly. That and hey, they are pretty darned cute.Before we get too deep into discussing the friends and foes of the favicon, let us defin ...

Behold the Favicon! 2007-06-08 15:40:00 Behold the favicon. In its natural environment the favicon is a predator. Small and loveable much like a cuddly bunny, the favicon is instantly cared for and adored by those who it comes into contact with, but it is not friendly. The favicon is out for itself. It does not care about you. It waits in deep grass for passersby with money to spend and then springs out, cuteness flying off it every which way. There is no escape…Okay, so maybe the favicons are actually a peaceful bunch. Perhaps all they’re looking for is love, but I still think that their rising popularity merits them an article of some kind… so here it is. Favicons have exploded onto the online world and are gaining more popularity by the moment. What makes them so desirable is their ability to give a higher sense of credibility and professionalism to the companies that use them correctly. That and hey, they are pretty darned cute.Before we get too deep into discussing the friends and foes of the favicon, let us defin ...

Coloured to Sell 2007-05-29 15:41:00 Color is an important element in any design because, of our four senses, we use our visual sense to interpret 80% of our informational intake. So, whether you are designing a logo, a website, or doing photography, it is important to always take into account the colour psychology. Colour has an amazing effect on the human psyche – it can affect our moods, trigger emotions and bring back memories. On a design, colour can either communicate your product with impact and clarity, or, it can give a subconscious negative impact. To avoid any negative effects in design we need to be able too understand which colours are favourites, but “favourite” colours depends on so many different elements that it is important to research your clients and potentials. Things like age, gender, culture, ethnography and demography all take part in the defining of the favourite colours! For an example of such research, lets look at the average American top colour choices:All ages and genders agree that BLU ...

Coloured to Sell 2007-05-29 15:41:00 Color is an important element in any design because, of our four senses, we use our visual sense to interpret 80% of our informational intake. So, whether you are designing a logo, a website, or doing photography, it is important to always take into account the colour psychology. Colour has an amazing effect on the human psyche – it can affect our moods, trigger emotions and bring back memories. On a design, colour can either communicate your product with impact and clarity, or, it can give a subconscious negative impact. To avoid any negative effects in design we need to be able too understand which colours are favourites, but “favourite” colours depends on so many different elements that it is important to research your clients and potentials. Things like age, gender, culture, ethnography and demography all take part in the defining of the favourite colours! For an example of such research, lets look at the average American top colour choices:All ages and genders agree that BLU ...

We Don’t Care As Much About Wages 2007-05-24 08:51:00 *NB There are a series of articles on the Reflections on Balance Blog that have inspired my article on the workforce. The WORKPLACE SURVIVAL Dialog and Work-Life Balance Whiners are great reads!Everybody is looking for a job at one point in there life, but what is more important: wages or working environment? Of course, there are ever-increasing factors that rise to the surface of what makes a job good or not. Depending on where someone lives, they will take different approaches to making a job decision. People that live in more rural areas, tend to want to work closer to home and more urban individuals don’t mind traveling throughout a great metropolis to get the good job. But what is the overall motivation of the nation? In Canada, it seems that people are looking to support healthy working environments more than high wages. Though, this trend is not wholly virtuous: there are less well-paying jobs in Canada than ever before, so people have less choice between high wages with bad j ...

We Don’t Care As Much About Wages 2007-05-24 08:51:00 *NB There are a series of articles on the Reflections on Balance Blog that have inspired my article on the workforce. The WORKPLACE SURVIVAL Dialog and Work-Life Balance Whiners are great reads!Everybody is looking for a job at one point in there life, but what is more important: wages or working environment? Of course, there are ever-increasing factors that rise to the surface of what makes a job good or not. Depending on where someone lives, they will take different approaches to making a job decision. People that live in more rural areas, tend to want to work closer to home and more urban individuals don’t mind traveling throughout a great metropolis to get the good job. But what is the overall motivation of the nation? In Canada, it seems that people are looking to support healthy working environments more than high wages. Though, this trend is not wholly virtuous: there are less well-paying jobs in Canada than ever before, so people have less choice between high wages with bad j ...

The Importance of Being a Wit 2007-05-22 14:44:00 Blogging has become an important form of literature in today's society because it promotes both artistic literature and business literature. Though, as someone who has a strong background in literature, I have come to realize that the general accepted tone for a blog is a mix "sarcasm" and "irony," which sometimes comes across as negative and degrading. Sarcasm* and Irony* should be the tools used to create some good quality wit.*defined by wikipedia: Wit is a form of intellectual humour. A wit is someone skilled in making witty remarks, typically spontaneously and in conversation. Though sarcasm and irony create a fun environment for both the writers and the readers, they can dangerous tools to use if they are not used carefully and properly. Sarcasm cannot be used as an overall tone without any humour in it, because then readers will get an uneasy and aggressive feeling from the writing. That is why an element of wit is so important. If you want to be sarcastic make, sure that you a ...

The Importance of Being a Wit 2007-05-22 14:44:00 Blogging has become an important form of literature in today's society because it promotes both artistic literature and business literature. Though, as someone who has a strong background in literature, I have come to realize that the general accepted tone for a blog is a mix "sarcasm" and "irony," which sometimes comes across as negative and degrading. Sarcasm* and Irony* should be the tools used to create some good quality wit.*defined by wikipedia: Wit is a form of intellectual humour. A wit is someone skilled in making witty remarks, typically spontaneously and in conversation. Though sarcasm and irony create a fun environment for both the writers and the readers, they can dangerous tools to use if they are not used carefully and properly. Sarcasm cannot be used as an overall tone without any humour in it, because then readers will get an uneasy and aggressive feeling from the writing. That is why an element of wit is so important. If you want to be sarcastic make, sure that you a ...

Slogans "Add Personality" 2007-02-28 09:58:00 I embarrassingly admit that I found myself singing that “Cheez whiz adds personality” (©2004 Kraft Foods, Inc.) in the shower yesterday morning and it got me thinking. How effective is a good slogan? I have to admit, I didn’t run out right then and there to pick myself up a jar of Cheez Whiz, but it did sort of get me craving it. Strangely enough, I don’t think I’ve seen a Cheez Whiz commercial with that slogan for quite a while now and yet I still remember the song so clearly in my mind. The same, I’m sure, goes for a variety of other services and products. How many can you list off? Plenty, I’d bet.Catchy slogans can be the life-force of a good advertising campaign. If you can get your customers to sing your brand slogan in the shower, chances are they’re also going to pick your brand over the competitor when they are left with the choice. The art of convincing someone that your product/service is above the rest starts with a clever little limerick or rhyme and ends ...

Slogans "Add Personality" 2007-02-28 09:58:00 I embarrassingly admit that I found myself singing that “Cheez whiz adds personality” (©2004 Kraft Foods, Inc.) in the shower yesterday morning and it got me thinking. How effective is a good slogan? I have to admit, I didn’t run out right then and there to pick myself up a jar of Cheez Whiz, but it did sort of get me craving it. Strangely enough, I don’t think I’ve seen a Cheez Whiz commercial with that slogan for quite a while now and yet I still remember the song so clearly in my mind. The same, I’m sure, goes for a variety of other services and products. How many can you list off? Plenty, I’d bet.Catchy slogans can be the life-force of a good advertising campaign. If you can get your customers to sing your brand slogan in the shower, chances are they’re also going to pick your brand over the competitor when they are left with the choice. The art of convincing someone that your product/service is above the rest starts with a clever little limerick or rhyme and ends ...

We know logos... do you? 2007-02-28 09:53:00 From Nike’s swoosh to McDonald’s golden arches, a timeless logo design will help your company stand out from the rest and identify with their customers. A lot goes into a logo design project that many people don’t even realize. So what is the process of creating a successful logo?1) Know your company. Have a brainstorming session and come up with the image you, as an organization, wish to portray. Are you a new and upcoming company? What kind of customers do you want to target? Who are your competitors? Do they have logos? The more specific you get, the easier time the logo designers will have coming up with a fresh image for your company.2) Have samples created. Your logo design is one of the first things your customer will see before most will even get a chance to speak with you or one of your employees. As such, it needs to say a lot about you without being too complicated or confusing. Although it may seem easy enough to do it yourself, a professional will have the programs, ...

We know logos... do you? 2007-02-28 09:53:00 From Nike’s swoosh to McDonald’s golden arches, a timeless logo design will help your company stand out from the rest and identify with their customers. A lot goes into a logo design project that many people don’t even realize. So what is the process of creating a successful logo?1) Know your company. Have a brainstorming session and come up with the image you, as an organization, wish to portray. Are you a new and upcoming company? What kind of customers do you want to target? Who are your competitors? Do they have logos? The more specific you get, the easier time the logo designers will have coming up with a fresh image for your company.2) Have samples created. Your logo design is one of the first things your customer will see before most will even get a chance to speak with you or one of your employees. As such, it needs to say a lot about you without being too complicated or confusing. Although it may seem easy enough to do it yourself, a professional will have the programs, ...