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Articles from Logo Tree Design Blog

Creating a Unique Mark With Custom Fonts 2007-08-31 13:58:00 Skimming the opening paragraphs of a book on typography recently, I came across this line?"Typefaces are an essential resource employed by graphic designers, just as glass, stone, steel, and countless other materials are employed by architects." The author also talks about the direct link between industrial typefaces and the gestures of the body; in other words, the evolution from handwriting to fonts. They're both beautiful ideas, I thought. The way that the "architectural" building blocks that make up our means of communication?our books, our signage, our advertisements?can be traced back to something as unique and personal as our handwriting. Which is why customized fonts make a lot of sense to me. Of course there are millions of pre-existing typefaces out there, enough to cover an enormous range of applications and to convey anything, visually and textually, that you might need them to. Almost. When you're creating an advertisement or logo for a product or company ...

Creating a Unique Mark With Custom Fonts 2007-08-31 13:58:00 Skimming the opening paragraphs of a book on typography recently, I came across this line?"Typefaces are an essential resource employed by graphic designers, just as glass, stone, steel, and countless other materials are employed by architects." The author also talks about the direct link between industrial typefaces and the gestures of the body; in other words, the evolution from handwriting to fonts. They're both beautiful ideas, I thought. The way that the "architectural" building blocks that make up our means of communication?our books, our signage, our advertisements?can be traced back to something as unique and personal as our handwriting. Which is why customized fonts make a lot of sense to me. Of course there are millions of pre-existing typefaces out there, enough to cover an enormous range of applications and to convey anything, visually and textually, that you might need them to. Almost. When you're creating an advertisement or logo for a product or company ...

Write Until Your Fingers Bleed 2007-07-31 12:46:00 Well, it might be a tad bit overkill to write until you bleed, but the idea is that unless you push yourself towards brilliance, your writing will fall short. With an excessive amount of articles being released every moment online, what will make your writing stand out? Professional writers and copywriters stress the importance of constant writing. After all, practice does make perfect. The different styles you try and types of writing you experiment with help to propel you forward as a writer and strengthen your skills.When asked, "How do you write?" I invariably answer, "one word at a time." Stephen KingRegardless of the fact that we live in a world where few people read, copywriting still plays an extremely important role in creating successful advertising tools. Eye-catching titles, slogans and taglines can make or break a campaign. Remember that copywriters work in teams, giving them the opportunity to bounce ideas off of each other and hold each other accountable when it comes to ...

Write Until Your Fingers Bleed 2007-07-31 12:46:00 Well, it might be a tad bit overkill to write until you bleed, but the idea is that unless you push yourself towards brilliance, your writing will fall short. With an excessive amount of articles being released every moment online, what will make your writing stand out? Professional writers and copywriters stress the importance of constant writing. After all, practice does make perfect. The different styles you try and types of writing you experiment with help to propel you forward as a writer and strengthen your skills.When asked, "How do you write?" I invariably answer, "one word at a time." Stephen KingRegardless of the fact that we live in a world where few people read, copywriting still plays an extremely important role in creating successful advertising tools. Eye-catching titles, slogans and taglines can make or break a campaign. Remember that copywriters work in teams, giving them the opportunity to bounce ideas off of each other and hold each other accountable when it comes to ...

Racing to the Proverbial Deadline 2007-07-24 14:40:00 *file courtesy: Ferrari/Shell Racing*Is it done, yet? Where is that document I asked you for? The customers needed this yesterday! We can’t miss our deadline! If you work in an office like ours, you’ll have heard the above lines a million and one times and for good reason. The pressures of upcoming deadlines can often fill an office with unnecessary stress and agitation. Advertising and design are all about getting work done faster than is humanly possible, and often we don’t realize how hard our staff is working because we’re always running up against a hard deadline.Today’s society is all about instant gratification. We seldom consider how much time needs to be allotted to a particular project because we simply do not have time to waste. We fear customers will seek another company if we don’t agree to their tight timelines and perhaps they will. What’s sad is that most customers fail to understand that they are not the only customers and that policies such as turnover t ...

Racing to the Proverbial Deadline 2007-07-24 14:40:00 *file courtesy: Ferrari/Shell Racing*Is it done, yet? Where is that document I asked you for? The customers needed this yesterday! We can’t miss our deadline! If you work in an office like ours, you’ll have heard the above lines a million and one times and for good reason. The pressures of upcoming deadlines can often fill an office with unnecessary stress and agitation. Advertising and design are all about getting work done faster than is humanly possible, and often we don’t realize how hard our staff is working because we’re always running up against a hard deadline.Today’s society is all about instant gratification. We seldom consider how much time needs to be allotted to a particular project because we simply do not have time to waste. We fear customers will seek another company if we don’t agree to their tight timelines and perhaps they will. What’s sad is that most customers fail to understand that they are not the only customers and that policies such as turnover t ...

It's Easy as ABC... 2007-07-04 15:40:00 Remember when you were little and you had those ABC building blocks to have fun while still being "educational"? For most of us, it's been a long time since then, but those basic fundamentals of the English language are still intensely important in our day to day activities. So what happened?While design is often the most important element in creating effective advertising, most businesses fail to appreciate the power behind simple, basic language. Copywriting isn't merely an additional add-on that advertising and design firms tack on to raise the price of our work. It actually has a merit and a purpose. Poorly written copy does a number of things for your business. It decreases your professionalism, it encourages skepticism of your capability and it can even lower your page ranking with major search engines like Google and Yahoo.Bad grammar and spelling has become a standard for a majority of websites which plague the internet, looking unprofessional and quickly made. In order to av ...

It's Easy as ABC... 2007-07-04 15:40:00 Remember when you were little and you had those ABC building blocks to have fun while still being "educational"? For most of us, it's been a long time since then, but those basic fundamentals of the English language are still intensely important in our day to day activities. So what happened?While design is often the most important element in creating effective advertising, most businesses fail to appreciate the power behind simple, basic language. Copywriting isn't merely an additional add-on that advertising and design firms tack on to raise the price of our work. It actually has a merit and a purpose. Poorly written copy does a number of things for your business. It decreases your professionalism, it encourages skepticism of your capability and it can even lower your page ranking with major search engines like Google and Yahoo.Bad grammar and spelling has become a standard for a majority of websites which plague the internet, looking unprofessional and quickly made. In order to av ...

When you Smile, the Whole World Smiles with you 2007-06-29 09:50:00 You have approximately one minute to impress me.Whether you say that aloud or merely subconsciously think it, chances are its how you feel and you are not alone. According to a 2004 poll by the Yankelovich Partners for the American Association of Advertising Agencies, “65 percent of Americans said that they believed that they are constantly bombarded with too much advertising.” Advertising slaps us in the face on television, as we drive to work, on our radio stations and on the packaging of the very products we buy, yet we continue in our consumerism society the same as we always have. If advertising is too overwhelming, how can advertisers succeed in increasing brand awareness? The answer lies in humor.Advertising campaigns are thoroughly researched, tested and implemented, however only some succeed while others die as quickly as they begin. Mac computers make an interesting case study for how commercials can captivate an audience and increase awareness and popularity of a particu ...

When you Smile, the Whole World Smiles with you 2007-06-29 09:50:00 You have approximately one minute to impress me.Whether you say that aloud or merely subconsciously think it, chances are its how you feel and you are not alone. According to a 2004 poll by the Yankelovich Partners for the American Association of Advertising Agencies, “65 percent of Americans said that they believed that they are constantly bombarded with too much advertising.” Advertising slaps us in the face on television, as we drive to work, on our radio stations and on the packaging of the very products we buy, yet we continue in our consumerism society the same as we always have. If advertising is too overwhelming, how can advertisers succeed in increasing brand awareness? The answer lies in humor.Advertising campaigns are thoroughly researched, tested and implemented, however only some succeed while others die as quickly as they begin. Mac computers make an interesting case study for how commercials can captivate an audience and increase awareness and popularity of a particu ...

Turn your lemons into lemonade! 2007-06-26 09:52:00 SUMMER SPECIAL!Limited Time Offer: Available June 1 - July 31, 2007ONLY $489.00! Behind in the times? Let Logo Tree revamp your company's logo to clean up your corporate image and keep your business competitive. This limited time only package offers you great business tools. Package Includes: Revamp of your logo Full color logo design9 sample logos to select from3 unique logo samples3 Variations on each design 2 design alterations9 digital formats provided on final design; gif,jpeg,bmp,tiff,eps,psd,ai, swf & pdf4 day turnaround on all logo designsAll formats are supplied in both Mac or PCLifetime free support and consultationAll digital formats of final designs are zipped and e-mailed to you Black and white logoBusiness card designDigital letterhead ...

Turn your lemons into lemonade! 2007-06-26 09:52:00 SUMMER SPECIAL!Limited Time Offer: Available June 1 - July 31, 2007ONLY $489.00! Behind in the times? Let Logo Tree revamp your company's logo to clean up your corporate image and keep your business competitive. This limited time only package offers you great business tools. Package Includes: Revamp of your logo Full color logo design9 sample logos to select from3 unique logo samples3 Variations on each design 2 design alterations9 digital formats provided on final design; gif,jpeg,bmp,tiff,eps,psd,ai, swf & pdf4 day turnaround on all logo designsAll formats are supplied in both Mac or PCLifetime free support and consultationAll digital formats of final designs are zipped and e-mailed to you Black and white logoBusiness card designDigital letterhead ...

And the award goes to... 2007-06-26 09:00:00 I'd like to thank the blogging academy for...I won an award! Well, actually this blog has won the above "Rockin' Girl Blogger"award, which is absolutely fantastic and I am just thrilled, perhaps even tickled pink. A sincere thank you to Rippin-Kitten for choosing Logotree as one of the Rockin' Girl Blogger award reciprocates. I will wear this badge with honor :)To continue this fantastic idea, here are my choices as deserving women-run blogs. Congratulations to all, you definitely are strong women who I respect and admire. If you are reading this and haven't seen these blogs, please take a look by clicking on them. Each one is worth the visit, I assure you. If you are one of the bloggers below, feel free to wear this pink badge on your blogs and continue this tradition :)1) Mrsnesbitt - This blog has a certain sweetness to it that I can't begin to describe. The photography is great, the writing is endearing... it's a treat to pop in for a look into her world,oh and I always save ...

And the award goes to... 2007-06-26 09:00:00 I'd like to thank the blogging academy for...I won an award! Well, actually this blog has won the above "Rockin' Girl Blogger"award, which is absolutely fantastic and I am just thrilled, perhaps even tickled pink. A sincere thank you to Rippin-Kitten for choosing Logotree as one of the Rockin' Girl Blogger award reciprocates. I will wear this badge with honor :)To continue this fantastic idea, here are my choices as deserving women-run blogs. Congratulations to all, you definitely are strong women who I respect and admire. If you are reading this and haven't seen these blogs, please take a look by clicking on them. Each one is worth the visit, I assure you. If you are one of the bloggers below, feel free to wear this pink badge on your blogs and continue this tradition :)1) Mrsnesbitt - This blog has a certain sweetness to it that I can't begin to describe. The photography is great, the writing is endearing... it's a treat to pop in for a look into her world,oh and I always save ...

This Site is Under Construction 2007-06-19 11:27:00 I’ve noticed lately that people don’t take websites seriously. Remember the episode of The Simpsons where Homer builds his own website and just puts up dancing hamsters and a variety of other kitschy jumping and dancing icons? I laughed with the rest of America at his idiocy until recently when I noticed that even businesses are caught up in the same ridiculous trend.Is no one taking the internet seriously?With the over-saturation of the internet, so many people are opening websites without any constructive planning and the result is a whole slew of websites that are either “Under Construction” or are so badly designed that it is just insulting. I know that this is a business blog and its goal is to educate and enlighten the business owner, so here it goes. You spend money investing in a good office location, nice desks, new chairs, good staff, some computers and phones… why ignore a website? Having a good looking, professional website is more than just something to do for fu ...