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For SEO Beginners: Twelve Definitions You Need To Know 2007-07-22 09:33:00 SEO is a trade that exists solely on the internet, and even then it is comprised almost entirely of the hot air of so-called "expert opinion." Plenty of it blowing around these days as search maintains position as one of the most important marketplaces in the modern business world. Many DIY webmasters will end up searching for blog entries, articles, informational web sites, etc to help get them up to speed. The problem is that in most cases certain key terms are flung around like household names while the people doing the flinging are way out of touch with the average web browser. What some of us don't realize is that not everyone knows even the basics of SEO.This líst of twelve SEO-related definitions in alphabetical order (with notes) serves as a great companion for your initial SEO reading. Read alone it will get you up to speed on some key terminology that you'll need to know to intelligently engage the ever-changing world of SEO.Your Key to Top Rankings in Google, Yahoo and MS ...

8 Tips To Create A Landing Page 2007-05-22 20:26:00 By Ayat Shukairy (c) 2007IntroductionYou need copy for your landing page but you're not sure where to start. First let's clarify what we mean by a landing page. A landing page can be a page that visitors come to after clicking on a promotional banner or link. Ultimately, the landing page must convince the visitor that they should stay on your site. You may also have a goal that you want accomplished, such as: * Signing up for a newsletter or filling out a förm * Buying a product * Reading informational pieces What's going to keep them there? The structure, the language, and the visual appeal all play a part of it. Chëck out these tips to create a great landing page, or reinvent the one you already have.The StructurePeople arrive at your site looking for answers. They scan to see if they're in the right place and assess whether it's going to be a quick and easy visit or a long grinding one. Your landing page is the welcome wagon inviting them in and feeding them the info ...

Have something to sell? get it seen by millions 2007-03-27 14:40:00 Do you have a blog or website? Auction Listing? Picture? Dating profile? Or just anything you want to get seen in a big way on the Internet? Want to make easy money doing it? What if I showed you a way to get traffic and make money at the same time? What if I told you it's FREE?Whether you're looking for a way to make money without spending money, or you're looking to advertise your webpage, - you've got to check out Clix Sense. ClixSense.com has revolutionized advertising by allowing advertisers to pay only when their ad is seen. Best of all, the payments go directly to those viewing the ads.If you advertise on T.V., radio, search engines, or banner advertising, who knows how many people you're reaching. Sure, the television or radio studio you're advertising with can give a rough estimate of how many people watch the time period you're advertising in, but what they can't or don't tell you is how many people pre-record the show and fast forward through the commercials. How ma ...

Rethinking Website Content: Content That Entertains 2007-03-12 21:07:00 In case you've missed it, the Web has changed; it seems like just yesterday it was good enough to take all your brochures and advertising collaterals and convert them to digital format, add a little search engine optimization, throw-in a little PHP programming and bingo, you've got a website. And if you wanted to show how cutting edge your company was, maybe you'd add a little dash of Flash animation, or some royalty frëe music. Well here's a bulletin from the frontlines, that isn't going to cut-it in the new multimedia Web-business environment.Almost daily I receive emails from people asking me to review their websites and tell them why they can't convert visitors to customers even when they are attracting significant numbers of visitors on a regular basis to their sites. The answer is both simple and complex: simple, because these websites fail to communicate the company's message in a meaningful manner to their visitors, which means no dialog is opened, and without a dialog, ...

2nd Tier Affiliate Program 2007-02-20 19:07:00 You’ve been waiting for a long time and finally its here- an affiliate program that will blow all the others out of the water! The already popular TheSecondTier affiliate training center has undergone a complete information and visual makeover. As an affiliate you’ll get more tools and they’ll be more powerful than ever. This translates directly into cha-ching!Here are just a few things that make this affiliate program the most effective affiliate program out there: • Huge commissions on both first AND second tier sales!!!• Product tools for all types of affiliates.• Full training center with access hours of video and audio training.• Live affiliate manager blog where you can get your affiliate questions answered.• Weekly live training calls (every monday morning!!!)Russell Brunson's unique philosophy that affiliates should be provided not only with powerful tools but the knowledge to use them has pushed TheSecondTier to the top of competing programs. Russell ha ...

Social Bookmarking and Increasing Web Traffic 2007-02-20 18:02:00 By Lance Winslow One of the newest ways to increase traffic on your website and get your business ranked higher in the search engines is thru social book marking. In fact social book marking is all the rage. Moreover it is a natural tendency of to think in this way and it is helping smaller website entrepreneurs and Bloggers get their messages out to society.Social Bookmarking and Increasing Web Traffic was recently the number one topic on the ezines of the top online website marketing consultants and already there are over 300 eBooks out on the subject and available online to help you develop your own Social Bookmarking Strategy to increasing your Web Traffic.Social Bookmarking is an evolution of the social networking revolutions occuring on the Internet with the next up and coming generation of Internet users and surfers. Although just recently social bookmarking has become popular it actually started in 1996 when the Internet was just really getting going.If your website has more pe ...

Search Engine Optimization - It's All in the Writing 2007-02-05 13:16:00 I now propose to go right out on a limb and say that design has very little to do with search engine optimization. This is a sweeping generalization, I admit, and one to which my designer friends will take ínstant umbrage. But it is true to all intents and purposes. Design can certainly assist in achieving good optimization. By that I mean it will assist if it doesn't hinder the process with acres of code that the robots need to wade through in order to find the potatoes and gravy. Or if the navigation throughout the site is logical and easy to achieve. Or if the pages are designed to load quickly.Other than that, optimization is all in the writing.Now, I am a copywriter with around 40 years' experience in the advertising business; and there can be few people in the world who know less about design than I do. But my entire working life seems to have been spent arguing with designers about the length of copy in relation to the size of the pic in any given piece of work. And I confess ...

Find Your Niche - the Internet Marketer's Goldmine 2007-01-26 21:34:00 f you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.What is a niche?According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted... a specialized market".Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the 'hole-in-the-wall' eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area?The online business world reflects the same trends as experienced in the offline world - often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served. ... Internet

Tips On Getting Your Web Site Spidered Quickly 2007-01-20 17:26:00 The world of internet marketing is a highly competitive place. As a beginning internet marketer there are some basic things you should know about how search engines spider and index your web site. Unless the search engines find your web site and index it, there is no way the general public will know that it is there.After you have created your web site and chosen the products or services you want to provide, you will be ready to get your site listed with the search engines. When developing your marketing strategy, it is important to include a plan to get your web site spidered quickly. In order to get your site indexed you must let the search engine spiders know you are there in the first place.You may have wondered if there are ways to lure the spiders to your web site other than manual submission. The good news is that many SEOs recommend the following methods rather than submitting your pages directly.The best way to get your site spidered quickly is to link your web site to another ...

5 Simple Search Engine Optimization (SEO) Techniques 2007-01-15 01:26:00 by Noah Ulrich The lifeblood of any website/ecommerce business is traffic, and every webmaster knows the best type of traffic is natural, organic search engine traffic. There are two very important reasons for this: (1) it is extremely targeted, and (2) It is FREE! The hard part is getting top ranking for your sites keywords... or is it? The purpose of this article is to provide a few simple, effective, and most important, search engine friendly strategies to help boost your websites' ranking and ultimately your traffic. 1. We will start with the Meta Tags. I know you have already heard of, and are probably currently using meta tags on your site. This is great. I just want to make sure you are using them effectively. We will only go over 2 tags: the "title" tag, and the "description" tag. We will not go over the "keywords" tag, as the major search engines have placed less and less weight on this one, and some would argue this tag has no weight at all. I still use this tag however, as ...

5 Simple and Easy Ways to Advertise Online 2007-01-06 23:50:00 By Cody MoyaSome people say that advertising is everything!Regardless if you have a product, a service, a hobby website or just want to share pictures of your wedding, you have to advertise somehow to get the traffic to your site or blog.But not all traffic is equal. There are services that can help you drive tons and tons of traffic to your site and it won't do you any good at all because it's not targeted traffic.Take for example all of the many different 'surf for traffic' or 'traffic clicking' programs that are out there. If you have a website that is about your hobby, say model airplanes, then what good is this traffic really going to do you? Who's using these services?Webmasters and marketers that want traffic on their own site.So they most likely won't spend any more time on your page than is required by the little timer these services use and then they are gone again. Even if your site is about these traffic services (this is about the only time you will see very much b ...

Internet Marketing For Sales Leads 2006-12-08 10:59:00 NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads.The aim of any lead generation campaign is to build your mailing list. Internet marketers often say "the money is in the list", which is totally true. A list of responsive buying customers that trust you is worth its weight in gold!While spam filtering has lessened the impact of email marketing, it’s still a viable means to getting your sales messages out there. In theory, email is marketing is free, although of course its costs you in terms of your time. The theory behind email marketing is that by using a "hook" such as a free product or some other incentive, you can "funnel" interested parties onto specific products and services.When you consider generating leads via an email campaign there are basically ... Internet  Marketing

Catapult Your Marketing Success 2006-12-05 22:48:00 With Joint VenturesThere are many ways to make money on the internet. All methods however, come with a price-tag. For starters, you will probably need to purchase basic business software and relevant learning materials. Planning and developing your ideas will definitely require dedication and perseverance all along the way.One of the best methods for getting started is to partner with other marketers so that you can reach larger target audiences.These joint ventures or "JV's" can take-on many different forms. Some are as simple as promoting each other's newsletters, while others may be more complex partnerships with cross-promoting of complimentary products. Some JV's even involve starting entirely new projects from scratch.Joint Ventures are a powerful tool for expanding business in many areas. So, what is stopping 'you' from using this technique to expand your business?For many new marketers, starting a JV can be a frightening task, especially when it comes to contacting other m ... Marketing

7 Steps to Creating Your Own Podcast 2006-11-21 21:55:00 Copyright (c) 2006 Donna GunterListening to podcasts isn't something I enjoy or take time for, quite frankly. I'm a visual learner and prefer to read something rather than listen to it, as I find reading a much quicker way to gather the info that I need. However, with the proliferation of audio listening devices, like the whole iPod family and other mp3 players, I have to acknowledge that I'm in the minority, I believe. The world is listening to a wide variety of audio files, much more so than ever before in history, and I need to get on the bandwagon or be lost in the dust.What is a podcast, anyway? A podcast is an audio file that you create in .mp3 format that is uploaded with an RSS (Really Simple Syndication) file to your server for your target market to download on any number of programs created to receive or subscribe to your audio file so that they can listen to it at their leisure on their computer or a personal mp3 device.Why should you create a podcast? I think it serves a ...

Niche Marketing - How to Contact Your Audience 2006-11-19 20:55:00 Is your website targeting a niche market?Whether you are following the advice of top Internet Marketers or if you just happened to have a business that caters to a very specific target audience, you must be able to find them, and they must be able to find YOU.One of the joys of niche marketing is the luxury of tapping into a favorite hobby, occupation or expertise and building a business around it.If you are expanding an existing off-line business by setting up a webpage you may find your most valuable contacts right in your store. Make some brochures or cards that announce your online presence, or ask customers if they'd like to sign up for your online newsletter.Now you can contact your customers about new products, industry news or specials with no postage costs or time consuming envelope stuffing.Invite your subscribers to recommend the site to friends who are interested in the topic. Even better, have a place on your website to 'tell a friend'. Your visitor will enter their own ... Marketing