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Articles from Bitshelf - Online marketing, SEO and PPC news and

Developing content for link baiting 2007-11-06 06:20:09 Folks, still trying to move all of my content assets over to the new Bitshelf, in the meantime please visit my latest post, Developing content for link baiting. ... Developing

Are Meta descriptions still important in Search? 2007-10-02 06:28:09 Hi everyone, just reminding you all to visit the new home of Bitshelf... Posted a couple of new items... Cezanne ...

LSI and is it the keyword killer? 2007-09-11 06:41:48 Folks, I would like to invite you to read my latest post at the new blog: Will keywords be obsolete? ...

Google grows despite a drop in customer satisfaction 2007-08-21 06:09:51 I just ran into some stats that seem to go against the alledged low customer satisfaction rating issued by The University of Michigan's American Customer Satisfaction Index, known as ACSI. In fact, I did a quick run through past customer satisfaction surveys and found that a lot of media, probably me included, have gained exposure at the expense of Google. Click on the more link, I've laid out a few pieces of media coverage from various publications. Well known publications, I might add. ... Google

SEO underutilized by retailers 2007-08-18 11:17:57 It doesn't take a study to tell us SEO marketers that the top retailers are behind in search optimzation. However, a study (http://www.oneupweb.com/search-marketing-library/OneUpWeb_IR_Study_07.pdf) provides the necessary back up to insist and wonder in awe how online retailers could be missing a tremendous opportunity. Lisa, there's a lot of money on the table. However, much of this has to do with lack of strong SEO expertise and the misplacement of of that particular team within the IT... ...

Google's Top Adwords Placement Changing 2007-08-13 06:19:42 Very important change to Google Adwords and one thing to keep in mind is that Google has for a couple of years started to employ natural algorhithms to determine adwords advertiser relevancy, etc. so my prediction is that they will in a few years blend search results more and morealthough one can argue that its not in their DNA. ... Google

Google Adwords creates ad copy for you... 2007-08-03 06:37:23 Yeah, not quite making coffee yet, eh? Google AdWords just offered a new feature under Ad Text Ideas (beta). While it's in beta not everyone will see this feature yet. The premise of this solution is to enable search advertisers gain some insight into writing ad text. Basically all they need to do is describe their product or service in as much detail as possible and then AdWords will provide ad text suggestions. ... Google

Click fraud up nearly 16% in Q2 2007 2007-07-28 10:54:47 Click fraud up nearly 16% in Q2 2007 which is a 14.1% increase for the same quarter last year (2006). The primary culprits were the engine's pay per click content networks, Adsense and Yahoo!'s publisher network. Specifically, botnet traffic doubled a primary cause of the increase in click fraud rates. France, China and Australia were prime click fraud originators outside of North America. ...

Moving to Squarespace 2007-07-22 12:06:36 Folks, Bitshelf is slowing moving to a new platform, Squarespace: http://bitshelf.squarespace.com Once we cut over, it will be seamless. The goal is to move our posts from 2003 onward over and then flip the switch. Wish us luck and of course feedback, suggestions, and commentary are always welcome. ...

Google Print Ads Now Available 2007-07-22 12:01:37 A small step towards Google's domination of traditional advertising appears to unraveling. They recently announced print advertising. We're excited to test this as a few of our businesses are in real estate where print could be a viable channel, couple that with Google's platform we may have a potential opportunity here... ... Google

Checking to see if you're in Google's Supplemental Results 2007-07-10 06:08:02 Folks, It's critical that you begin discussions with your SEO company or in-house search team to begin an audit of your website's pages indexed within Google. Why? A good majority of your site may be held up in a secondary search results database where everyday searchers/people can not get to it. Google has what we in the search world call Supplemental results. ... Google

Don't Astroturf or Schill in Social Networks 2007-07-07 08:20:44 An interesting exposed on Ron Paul supporters and their mischiefs in the social media world, particularly Digg. Apparently, the Ron Paul camp has a tremendous presence in Digg and they're using that to artificially popularize any post and article about Ron Paul. ...

New Yahoo! PPC Management Features 2007-06-30 10:38:04 For those that aren't aware, the "Create New Ad" area of Yahoo! sm management console has a different look along with content. It appears they are moving to make the system more user/advertiser friendly. The first item I noticed was that they included examples of text we can use or should follow, no doubt due to complaints from advertisers on acclimating to the new ad requirements. ... Yahoo

Does Yahoo! Need Business Advice? 2007-06-26 06:11:26 Lots appear to be going on at Yahoo!, Terry Semel is out as CEO, and according to ValleyWag 10 out of the 16 execs are gone. To add more to the confusion trail mix, Search and Display are now under one roof with David Karnstedt. Ok, are you worried? I would be if I were a shareholder. ... Yahoo

Duplicate Content Potential and How to Avoid it... 2007-06-19 05:37:09 Deliberate duplicate content is a violation of Google and Yahoo!'s editorial guidelines. The engines will filter out content (or at least they try) that appears to be a duplication and voila! your site will no longer appear in natural search results. I've found many sites making innocent mistakes regarding DNS setup that ends up getting caught in the duplicate filter. Now keep in mind that there isn't one type of content duplication filtering. Today I'll cover the innocent violations... ...