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Articles from Bitshelf - Online marketing, SEO and PPC news and

Google Still Susceptible to 302 Hijacking 2007-06-16 09:58:46 A couple of years ago, wow it seems like yesterday, a concept was being thrown around called Page Hijack Exploit. The concept is simple, by using a temporary redirect utilizing either a meta refresh, javascript or 302 response would allow one website to replace another's within Google and MSN search engine results pages. Yes, dare I say it, Google can be gamed, bamboozled and exploited! ... Google

Perceptions of Click Fraud: Google Performance Placement Report 2007-06-13 05:46:23 Apologies to all for so many Google related posts. Search marketers will appreciate this, Google just announced the Placement Performance report. gives advertisers increased transparency into their performance on the Google content network. Google's Placement Performance report delivers far more transparency and detail to advertisers who are leveraging Google's content network. How? The report provides site to site comparisons of clicks, impressions, cost, and conversion data for URLs in... ... Google

Google May Sniff Out and Penalize You for Paid Inbound Links 2007-06-12 05:57:28 A fellow blogger saved us all a ton of trouble and laid a 15 point plan to determine whether your inbound links have the potential of hurting your natural search efforts. The long and short of it is, Google is clamping down on paid links and there are several material ways Google can do this, which is covered in the article. Click on More to read on... ... Google

Update: Yahoo!'s Quality Score and Click Discounts 2007-06-09 09:41:02 A quick update on the last post: [url:http://www.bitshelf.com/more.php?id=548_0_1_0_M]Yahoo!'s Quality based scoring is here...]. While we know the latest announcement from Yahoo! was in response to Google's quickened measures in mitigating search arbitrage and poor quality websites in the content network, I have yet to see any material impact on cost in my client's campaigns. ... Yahoo

Yahoo!'s Quality based scoring is here... 2007-06-05 06:03:42 In short, a very important marketing decision for Yahoo!. It's been in the works as we know since the introduction of panama but Yahoo! has announced, via an email to advertisers, the deployment of quality based scoring. ... Yahoo

Google's Universal Search to Replace Zillow and other VSEs? 2007-06-04 06:32:51 A quick point about this as I've noticed a few rumblings on various other blogs. There is a notion that Google's universal search feature, where Google lists a hodge podge of relevant results from all off their channels in the search results pages (SERPs), will replace vertical search engines (VSEs). You have to remember, at the end of the day, Google currently provides indexes and provides results on documents. ... Google

Google Disabling Arbitrage and Made for Adsense Accounts 2007-05-20 18:34:10 Google is disabling arbitrage accounts as of June 1. ... Adsense  Google

Google Searchology Event 2007-05-18 06:15:09 A key stat from the event: Udi Manber, VP of Engineering, said that 20-25% of search queries each day are new. A new feature announced: Google will be launching a new search feature which will allow users to translate search results into another language on the fly. ... Google