Marketing Prowess Marketing Prowess features expert insights, resources, and rants designed to hone your marketing aptitude. Offering articles on web marketing, advertising, direct mail, email marketing, marketing strategy, search engine marketing, marketing metrics, and more. Statistics Unique Visitors: Total Unique Visitors: Outgoing: Total Outgoing: 9 0 15 306

Articles from Marketing Prowess

Online Video Needs to Be in Your 2008 Marketing Plan 2008-02-06 07:54:02 The editors at Marketing Prowess are issuing an alert. If you aren’t using or currently exploring ways to utilize online video in your marketing efforts then you are at risk. You are at risk of loosing market share, site traffic, and search engine ranking position. According to a BurstMedia survey, 7 out of 10 adult internet users viewed online video content and more than half of respondent’s age 65 and older are watching online video clips. Additionally, “more than half of online video viewers recalled seeing in-stream advertisements in content they had watched.” If you think online video shouldn’t be in your multi-channel marketing arsenal or web video is only watched by Generation Y- your wrong. The question every marketer should be asking themselves is how am I going to integrate online video into my 2008-2009 marketing mix? Viral Marketing with Online Video Online Video is viral. YouTube, MetaCafe, vMix, and others demonstrated that people will create, watch, and sprea ... Marketing

Monday’s Marketing Mix 2008-02-04 13:12:32 Monday’s Marketing Mix Every Monday the Editor’s at Marketing Prowess compile a list of noteworthy articles from the previous week and occasionally a few classics. We hope that the tips, tools, and strategy helps you hone your marketing prowess. 2008 Super Bowl Ads… Watch, rank, and comment The 7 Habits of Highly Successful Search Marketing Campaigns by David Rodnitzky At a high level, a successful paid search campaign comes down to seven basic techniques. Mastering one of these areas is very doable; mastering all seven, extremely difficult. Prioritizing Marketers’ Top Priorities Decker Marketing’s take on a research brief from Mediapost summarizing the findings from the Marketing Effectiveness Networking Group (MENG) and Anderson Aanlytics study. This study surveyed marketing executives to identify key trends and strategies of effective marketing. The subject line of the email said: “Marketing Execs Say Basics Are Most Important in 2008″. C ... Marketing

Must Read Search Engine Marketing Books 2008-01-31 08:51:08 Must Read Search Engine Marketing Books We received several emails (marketingprowess@live.com) regarding The Marketing Prowess Top Marketing and Business Books of 2007 post. Several readers asked for a separate list of books that focus specifically on search engine marketing and search engine optimization. As previously I mentioned, there are wealth of good blogs, publications, e-zines, and magazines that focus on SEO and I encourage you to check them out. However, if you are searching for a good SEO or SEM books then please read on. Prior to putting together this list I emailed several SEO consultants, in house search engine marketers, as well as other search engine experts, and asked for their recommendations. The following list of titles focus primarily with search engine optimization and SEM and I feel they are all worthwhile reads, especially if you are creating a SEO game plan, stay abreast of new developments or educating yourself on search engine optimization and search engi ... Marketing

Which Marketing Metrics are Key To Marketing Success 2008-01-30 11:34:43 Marketing Metrics “Today’s best marketers recognize the importance of metrics, measurement, and accountability, but few recognize the extraordinary range of metrics available for evaluating their strategies and tactics.” -David Reibstein, University of Pennsylvania, Wharton Marketing Department Marketing metrics play a critical role in multi-channel marketing activities. Whether you are running online or offline campaigns, examining key metrics can put you in position to develop, execute, and refine marketing initiatives. Ultimately metrics can lay a path to cost effective marketing and increase the impact of your marketing expenditures. Before jumping head-first into the wonderful world of metrics it is important to sit down flush out you main objects and goals. What do you hope to achieve by examining key metrics? How are these metrics going to influence your business and marketing decisions? In Suzanne Taylor’s classic article Five Fundamentals for Useful Marketi ... Marketing

Marketing Book Review: Do It Wrong Quickly, How the Web Changes the Old Marketing Rules 2008-01-28 08:21:54 Do It Wrong Quickly: How the Web Changes the Old Marketing Rules by Mike Moran Book Description I just just finished reading Mike Moran’s Do It Wrong Quickly: How the Web Changes the Old Marketing Rules. Overall the book was extremely useful and provided a myriad of actionable ideas and tactics especially useful for online and search engine marketers. Moran provides plenty of actionable examples and clearly illustrates how in today’s environment marketing is a conversation with the customer. Successful marketers and businesses must learn to embrace and listen to customers and make rapid corrections to business plans and marketing campaigns. Here is a brief outline of what you will find in Moran’s newest release. Part 1: That Newfangled Marketing Chapter 1: They’re Doing Wonderful Things with Computers Chapter 2: New Wine in Old Bottles Chapter 3: Marketing Is a Conversation Part 2: That Newfangled Direct Marketing Chapter 4: Going Over to the Dark Side Chapter ... Marketing

Competitive Analysis Tips, Tools and Links 2008-01-25 14:35:39 Competitive Analysis- Tips, Tools and Links As a marketing manager, product developer, C-level manager, or other position you should be keenly aware of your direct and indirect competitors. There are a slew of great books, great MBA courses, and expert consultants that can provide you with a wealth of knowledge, actionable strategies, and resources that can assist the competitive analysis process.   There are also a ton of low cost and free resources that provide similar information. Forums, user groups, blogs, industry associations, conferences, e-letters, and websites offer a wealth of tools that can assist when exploring competitors offerings, management, financial standing, online presence, marketing programs, brand exposure, reach and more.   Below is a short list of my favorite tools and resources. Included are links to free and paid services that explore publicly traded companies, news monitoring tools, website and online traffic tools, SEO tools, marketing research an ...

DMA Quarterly Business Review 2008-01-24 07:35:37 DMA Quarterly Business Review The last day to participate in the Direct Marketing Association Quarter 4 2007 edition of the DMA Quarterly Business Review (QBR) is today, January 24! There are 3 versions of our QBR survey: for agencies, marketers, and suppliers of services. DM Agencies DM Marketers DM Suppliers The DMA is requesting that you complete the survey as soon as possible to esnure time to break out the results by key segments. Your input is critical to the success of the survey and participation to ensures that your segment is represented in the survey results. This survey and report has become benchmarks for the direct marketing community. Whats in it for me? All respondents who include a valid email address will be sent their own copy of the final report. The results will also be available via download from the DMA website in February. All individual responses will only be used in combination with the replies of others. For additional information, questions or comments, ...

13 Lucky SEO Tips That Every Marketer Should Know 2008-01-22 12:07:17 13 Lucky SEO Tips That Every Marketer Should Know As a marketer you probably utilize a variety of different tools to target, segment, engage, and convert customers. Today’s marketing mix includes components of online marketing and moving into 2008 there will be surge in spending on organic (or natural) search engine marketing. According to BtoB Magazine there will be a 64.3% increase in spending in search engine marketing in 2008. The roll of search engine marketing and specifically search engine optimization in the traditional marketing mix is constantly evolving. Today companies in a variety of industries are engaged in varying levels of SEO, including the use of consultants, in house departments, and large SEO teams. These groups are hope to drive qualified visitors to their sites and strive for high SERPs (search engine ranking position). The sheer volume of traffic that search engines drive to your sites can dramatically effect your business. SEO is an activity that every ma ...

Top Marketing and Business Books of 2007 2008-01-20 18:21:01 Top Marketing and Business Books of 2007 by Marketing Prowess Every December I start getting excited. Not for Santa Claus or Rudolf, not for a New Years Eve or Christmas caroling, but for John Moore’s (Brand Autopsy fame) annual list of Marketing Book Awards. Past recipients of the prestigious honor include some of my all time favorite titles ZAG by Marty Neumeier, The Art of the Start by Guy Kawasaki, Seth Godin’s Free Prize Inside and Lessons From a Chief Marketing Officer by Bradford Kirk. The 2007 list once again lived up to my expectations. Featured are a strong group of titles that should be on your shelf in ‘08. This year’s list was highlighted by one my 2007 favorites, Made to Stick by Chip and Dan Heath and a group of other outstanding reads. In the spirit of the Brand Autopsy list, we have created our own Marketing Prowess Top Marketing Books of 2007 list. Additionally, we have compiled an archive of other 2007 Best Business/Marketing Book links from some o ... Marketing