The WebMarketCentral Blog A blog about B2B marketing, Web 2.0 social media, business blogging tools, micromarkets, B2B lead generation, interactive PR, and web marketing tools and resources. Statistics Unique Visitors: Total Unique Visitors: Outgoing: Total Outgoing: 4 0 21 1602

Articles from The WebMarketCentral Blog

Two Online B2C Campaigns Worth Checking Out 2007-07-11 06:43:00 B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content. Examples include Kinetic Data's Glossary of Business Service Management Terms, Astrocom's explanation of why redundant Internet access is important and how it works, and real customer stories from unified voicemail and PBX-VoIP integrator Unimax. Some B2B marketing efforts ...

Generating Word of Mouth Buzz through Interactive PR 2007-07-09 06:17:00 Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. In The New Rules of Marketing & PR, David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public ...

Off-Topic: The Tree Deck 2007-07-02 06:08:00 Since almost no one is working this week (other than me), the WebMarketCentral blog will take a break from web marketing coverage as well, to showcase one of my other activities: ongoing construction of a tree house, or more accurately, a "tree deck," for the kids. It started innocently enough in the summer of 2005 as a small platform up in a tree, reachable only by rope at first, though a ...

Web 2.0 Social Tagging Sites, Part 7: The Best 2007-06-26 06:37:00 Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities. Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 sites added 1% to 3% to total traffic—but had larger indirect ...

Ziff Davis Sells Off Magazines 2007-06-25 07:35:00 MediaPost reported this morning that Ziff Davis has announced plans to sell off the magazine titles in its Enterprise Group to a private equity firm. The sale includes print titles eWeek, CIO and Baseline magazine, as well as web properties eweek.com, webbuyersguide.com, cioinsight.com, baselinemag.com, Microsoft-watch.com, channelinsider.com and deviceforge.com. I've addressed this phenomenon ...

Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites 2007-06-21 06:31:00 Here in the second of three posts on the effectiveness of specific Web 2.0 social bookmarking sites at driving B2B website traffic, based on my two-month test, are the mid-tier sites. These sites drove a meaningful though not large volume of traffic across the half-dozen B2B websites and blogs in the test. In ascending order, the mid-tier sites are: 12) ListerLister Blandly design and not ...

Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites 2007-06-19 06:22:00 After two months of testing across half a dozen B2B websites and blogs, here is the first of three posts on the performance of individual Web 2.0 social bookmarking sites. In my test, the sites below were the least productive at driving traffic directly—though they were nonetheless helpful for SEO efforts. It should also be noted that there were wide variations in the traffic driven per site (e.g ...