Articles from WEBLOG TUTORIAL CENTRE, MARKETING AND SEO TIPS AND

Should You be Advertising Your Services
2007-06-20 16:27:00
You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales. So you advertise in the most likely media for potential clients to read about you. But there's no response. Why?If this scenario is familiar to you there's a few likely causes. 1. Maybe your ad's aren't designed well - poor layout, inappropriate offer, etc. 2. Maybe you have selected the wrong media, placement or timing. 3. Maybe you shouldn't be advertising your services.Now I know there's a lot to consider when writing advertisements - creating "killer headlines", long copy versus short copy arguments, using white space, etc - and I could give you some tips on how to buy media. But I'm not getting into that today. I'm going to talk about the third point - maybe you shouldn't advertise.But wait! (I hear you ask)... Why shouldn't I advertise my business?Put simply, some services are not suitable to be advertised in the usual fashion. Most advertising is to stimulat ...
Advertising

The Lucky Thirteen: the critical SEO checklist
2007-06-15 04:16:00
When it comes to SEO not all of us have the time to be experts. At some point the real "gurus" of SEO and other topics are the people with a whole lot of time on their hands. This list, put together with the everyday webmaster in mind, drives home some absolutely crucial points that you should keep in mind when optimizing your pages for valuable search rankings.1. Check Search Engine Crawl Error PagesIt's important to monitor search engine crawl errors reports to keep on top of how your site and its pages are performing. Monitoring error reports can help you determine when and where Googlebot or another crawler is having trouble indexing your content - which can help you find a solution to the problem.2. Create/update robots.txt and sitemap filesThese files are supported by major search engines and are incredibly useful tools for ensuring that crawlers index your important site content while avoiding those sections/files that you deem to be either unimportant or cause problems in the ...

PR 0 to PR 4 in 4 easy weeks
2007-06-14 10:30:00
I know lots of webmasters and SEO gurus that say that PR (google pageRank - the little green bar on the google toolbar) is not worth that much but everyone is using it as a measure.Webmasters refuse to exchange links with you if they think your PR is inferior to their website's PR. Lots of programs (reviewme.com ...) could reject your site because of low PR, some directory owners display the list of sites ordered with PR.So ... here is some simple steps you can follow to get your sites PR higher than it is and maybe get some extra traffic while you are at it. 1. Post your link in forums using signatures and/or places that allow website reviews, put the site url in the signature with your target keywords for titles 2. Submit to free and/or paid directories (in general the younger the directory the easier would be to get accept it in it) 3. If you have other sites put sitewide links pointing to your new website. If sites are totally unrelated subject, put the links in the footer w ...

Tips for getting more traffics to your blog
2007-06-14 10:26:00
According to the studies, most web traffic comes from search engines. So, search engines are definitely a very crucial factor in driving traffic your blogs. Besides, these kinds of traffics are highly targeted. Therefore, in order to increase your traffics you’ve to submit and register your blog to the search engines.Now, there are a lot of search engines out there on the web. Instead of submitting your blog to all these search engines, submit to several large search engines is definitely enough for the game. You only need to submit to 3 of them, namely Google, MSN and Yahoo. Once you’re register with these “Big Players”, your blog will eventually appears in other “small players” as well because most of them are just portals for the big ones.Submit your site right away with the most popular players in town now!Google click hereYahoo click hereMSN click hereAfter you’ve submitted your blog to these search engines, you’ve to wait because it takes time for them to register ...

How to get Your Blog Cached by Google
2007-06-14 07:58:00
Check to see if your blog is cached by typing this in Google: cache:http://sitename.com/ (insert your blog address for "sitename.com"). If your search did not find any documents, your blog is not cached.Below we have some suggestions on getting your blog cached.Registering your domain on the Internet is no longer enough. It can't hurt to do it once and here is the place to do it. You can submit it to Google by completing the Add URL Form at www.google.com/addurl.html.After you do this it is critical to acquire links to your blog. Submit your blog to directories and submit meaningful posts on other blogs and add a link to your blog. After that, when Google’s robots or spiders crawl the web, they should find your site within a month. It is wise to submit your blog to quality directories. Don't have the time to do it? Visit LazyUrl.com and pay as little as $19.95 to have them do a submission.You can also visit http://www.avivadirectory.com/strongest-directories/ and look for all the f ...
Google

Top 10 Ways to Peeve Your Website Visitors
2007-06-13 08:52:00
How did peeves become pets? Don't know. Don't really care. But all of us have our pet peeves when it comes to surfing the net for information.Here are the top 10 according to many surveys:1. Pop UpsPop ups come in many flavors: entry pop ups, exit pop ups, delayed, small, large, multiple, Flyin, scrolling, always on top, browser stopping, surf interrupting, must be cleared to move on, viagra, and the ever popular porn.Except for an occasional squeeze page to get a free ebook or report, web surfers HATE pop ups.So why do they continue to litter the Internet landscape? Simple. They work.2. Extra Software Needed to View SiteDon't blame Canada. Blame Adobe.Adobe made the Acrobat reader a must for viewing PDF files mainly because:- It solved a need. Every page now printed out the same regardless of which printer or operating system was being used. It could even be made interactive for form completion.- Adobe gave away millions of the free readers before publishers adopted the new PDF for ...

Website Writing Tips From a Copy Veteran
2007-06-09 04:41:00
When I joined my first London ad agency 40-something years ago, the copywriting department was presided over by a lapsed genius who beat into me a number of immutable copy principles. These precepts, which are as valid now as they were then and which have helped me shift truckloads of product worldwide, apply to all types of promotional writing. They apply even more so to selling on the Internet, where do-it-yourself copy is the norm rather than the exception. In the old days, very few serious advertisers wrote their own material. Today, they do so as a matter of course simply because the technology allows it.Anyway, this little article is aimed at those who write their own web pages and also at those who hire a writer and may wish to check that he or she is working on the right lines. Below you’ll find just a few principles of good promotional writing. If the editor wants more, I’ll gladly provide them.Keep it very simpleAll copywriting should speak to its audience in everyday, un ...

11 Tips for Pay-Per-Click Success
2007-06-06 17:45:00
This list details some very important points to keep in mind when creating or managing any pay-per-click campaign. Is this all there is to know about pay-per-click advertising? Absolutely not, but for those new to PPC it should serve as good place to start. Additionally, pay-per-click veterans or at least the moderately-seasoned will want to touch upon these points now and then to brush up on their fundamentals.1) Do your keyword homework.Use Google's free Keyword Tool or sign up for a WordTracker account to find out which keywords are the most competitive. The more competitive the keyword, the more expensive your clicks will be. While you're finding out which keywords are too expensive you'll come across some that aren't being targeted heavily by advertisers. Take a good look at these - they may be your keys to a successful niche campaign.2) Don't bunch your ad groups.You should be striving to separate your ad groups by keyword. Whatever your target, separate your keyword lists i ...

Define Your Target Market in 5 Easy Steps
2007-06-01 11:05:00
This report is designed for entrepreneurs, small business owners, independent contractors and anyone who needs to build relationships and develop leads or referrals in order to promote and increase their business.The information in this report is given based on the assumption that YOU know your product and service inside and out and you have already defined your business goals and have somewhat of a business plan in order.The next step would be to narrowly and clearly define your target market, your ideal prospect.Some people believe that their products or services would be perfect for everyone. For example, Mary Kay Cosmetics - no offense to my MK friends or other people in the health industry who say 'anyone with skin' needs a facial or 'anyone who has stress need a massage. Then there are people in the home improvement industry who say, 'anyone with a house' needs my landscaping, my windows, my furniture or my loan, etc.For most small businesses however (1-5 employees or even m ...

3 Simple Tips for Building Your Subscription List
2007-05-31 16:52:00
By Jinger JarrettBuilding your list online can be one of the most effective ways of promoting your business online. Once you implement your plan, it will continue to send new subscribers to your list forever.There are a few obvious things you should do to make sure that you get more subscribers. Here are three of my best tips, and three of the easiest strategies for you to implement in gettingsubscribers to your ezine.1. Add your subscription information to all of your pages.You may find this to be obvious. However, many sites I have visited seem to think of their ezines as an afterthought. You have to dig to find out that they have one at all.By putting your ezine subscription box on all your pages, it won”t matter what page your visitors uses to arrive at your site. He/she will always have an opportunity to subscribe to your newsletter. By not having to search to find the subscription information, you are more likely to get the person to subscribe to your ezine.It certainly doesn ...

Is Your Website Trapped in Google Sandbox?
2007-05-31 16:49:00
By Gordon PettenIF you are a webmaster and you didn”t hear about the sandbox before, let me make a small prevision about sandbox, sandbox is a temporary penalty imposed by search engines on the new websites witch prevents them from showing in a good ranking with search engines and some times showing no where in the SERP for a long period.The first question that may comes up is how much the period that the search engines may keep your site in the sandbox, actually the answer for this question depends on many factors:1- Which search engine you meant in your question, this period is short with MSN some times it is around one month, while it is about four months with Yahoo, with Google it may be extended to more that one year.2- How match link popularity does your site have, the more inbound quality links your site have the shorter time your site will spend in the sandbox.3- How much competitive is the keyword that you are targeting for your website, definitely if you are targeting a lon ...
Google

Website Promotion: Now and Then, 7 Elemental steps to a Better Web Site Promotion
2007-05-31 16:48:00
By Jay PetersonMost web sites are considered as dead. They are buried among the millions of other unvisited web sites. Website promotion is a specialist service that many companies are failing to address, with the end result that no matter how good their websites are, visitors are still slow and that makes them fail to generate a worthwhile income. With a good website promotion, It is certain to boost your sales and achieve excellent return on investment by getting multiple top rankings in the major search engines and directories for your website.You should start your website promotion efforts by listing the site at the most popular internet directories. Because they can send your substantial amounts of traffic and can affect the ranking in various search engines. It is better to make sure that your site is present in all of the major directories before doing anything else.Web site promotion should be the most important part of your web site marketing plan. It’’s not sufficient jus ...

The Orion Algorithm and Your SEO Efforts
2007-05-31 16:46:00
By Mark NenadicEvery so often there is a new development that is so enormous that it changes the way the entire SEO-using world works with their websites for optimization and proper promotional structuring. Most recently was the purchasing of the rights to the Orion Algorithm by Google. Equally important is that Yahoo! and MSN have both taken an interest in the Orion Algorithm and vied for its ownership.The Orion Algorithm - for those of you who aren”t working for a search engine - is something that has actually been kept quite secret. Its specifics are not known, but what is understood is that it is a new technology for the performance of search engines. It allows search results to be immediately displayed as expanded text extracts so that users will know the relevant information without having to actually check the site to make sure that it is what they are looking for. The option to visit the website is, however, still quite available if the user chooses to opt for it.To web desig ...

How To Effectively Use Overture/Yahoo To Get Visitors To Your Website
2007-05-31 16:41:00
By Michael SherriffFormally known as Overture, Yahoo was the original Pay for Performance (P4P)/ Pay Per Click (PPC) search engine. Cleverly, Overture had the insight to look way ahead of everyone else and saw that the internet would one day become the most convenient method to shop. Because of this they realized that online advertising was going to hit an all time peak because of this.Visibility is everything when it comes to getting visitors to a website. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’’s ad in their sites that can be shown when certain keywords are inputted.Yahoo allows any company the chance to increase their traffic through the use of their services. Obviously, the more people being aware of your site, there would be an increase in traffic and visitors to it. With even a small percentage of successful sales, ...
Yahoo

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