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How to Build Comprehensive Keyword List 2007-08-17 11:32:00 By Maria Bumbarova (c) 2007Each day hundreds of millions of people search for products, services and information using search engines. Choosing the right or wrong keywords make the difference between going down in a blaze of glory or potentially earning hundreds every day. Choosing the best keywords and phrases for your site is the single most important thing you can do to ensure the success of your site. That is why everyone that works online must to know how to build comprehensive keyword list.Why? Because if you choose keywords that no one is searching for, then your site will never be found. Or, if you choose keywords that are way too competitive, your site will have a difficult time making it to the top of the rankings. Either way, your site or business loses.Markets are different, and the consumer buying behaviour in those markets are never the same. Many businesses use search marketing to attract customers in international markets. The one thing to remember is that not everyone ...

Negative Factors or Techniques Affecting the SEO Industry 2007-08-17 11:28:00 Search Engine Optimization or SEO is all about increasing the number of visitors who come to your website and enhance its chances of being ranked in the top results of a search engine. A number of factors are important when optimizing a website to be search engine and user friendly, including the content and structure of the website's copy and page layout, the HTML meta-tags, backlinks and the submission process.Following are some of the factors or techniques negatively affecting the SEO industry: 1. Dynamically created pages 2. Sub Domains 3. Cloaking(or Masking) 4. Spamdexing 5. Link Spamming 6. Page Jacking 7. Mirrored (or duplicate) websites 8. Hidden Text 9. Create Doorway pages1.Dynamically created pages: Dynamically created pages are web pages which have more than one parameter in a website URL.(e.g.) http://www.seo.com/main.php?category=books&subject=biographySuch type of pages in a website is database driven. Multiple parameters in a dynamic URL (?, .php, .p ...

The Impact of Social Media on Search Rankings 2007-08-17 11:23:00 By Susan Esparza (c) 2007Over the past few years, the Internet has increasingly become a participatory social network where user-generated content is just as important as traditional advertising messages. This means your articles, blog posts, videos, podcasts, and other comments on the Web are now critical sources of information about your company, your products and services. This phenomenon has given consumers a voice and weakened the power formerly held by advertising media. Social media, therefore, becomes increasingly important to a Web site's success and its visibility in search engines.Not long ago, search engine optimization focused on fine-tuning your on- and off-page Web site elements in order to achieve better rankings in the search engines. While on-page elements remain the fundamental building blocks of your SEO campaign, it is no longer the entirety of the puzzle. With the rise of social media, it is more important than ever to create and optimize many different types of ...

Advertising In Games? 2007-08-17 11:17:00 Playing games has become the passion of hundreds of millions of individuals world wide. Game enthusiasts spend multiple hours of time just staring at the game almost without blinking. Interview the average player about what is associated with a particular game and they recall everything. They always do.Marketers that have huge marketing budgets have already embraced this. Placing an advertisement in a game is not a new concept, just an effective one.Think I'm wrong? Take a little time to look around when you go to a major sporting event. There are ads everywhere. There are ads painted on the field, hanging from the rafters, tacked to the wall, hanging over the stalls in the mens bathroom. I mean they are everywhere. Marketers havent stopped there.If you play video games you know what I am talking about. While playing video games, you may be walking down a street and come across an ad for a clothes line tacked to the wall. You may think that these are just decorations but they are not. ... Advertising  Games

10 Rules to Keep Your Website Visitors Engaged 2007-08-15 08:15:00 By Deepak Dutta (c) 2007Do you know that most visitors leave a website within 10 seconds of landing on the home page? And they may nevër return to the same site. To keep your website visitors stay longer, you need to engage them. Follow these 10 simple rules to build a set of core loyal visitors who will return to your site frequently.1. If you have a brick-and-mortar business and you want an online presence, don't just hand over your printed brochure to the web developer for your site's content.2. Get good text, picture, and video content related to your products or services and organize them into categories for your website publication. How do you get content? You can ask your kids to write content for you. Today's kids are information savvy and know how to do research on right topics. They can help take pictures and videos of your products and provide narrations. If you cannot leverage your kids talents and you don't have time to develop content, buy them from online sources, l ...

Top 10 Tips for Using Web 2.0 to Promote Your Business 2007-08-15 08:13:00 By Kevin Stirtz (c) 2007We hear a lot about "Web 2.0" these days. It sounds neat and it's trendy to talk about blogging and social media. But does it really affect our businesses? Is Web 2.0 just for kids and tech-hipsters or is it something we business owners should use to help promote our businesses?I can't tell you if Web 2.0 is right for your business, but I can tell you it's something to be aware of. Ignoring it means ignoring a possible tool that could be valuable in helping you get more customers.So, to help you get started in thinking about Web 2.0 for your business, here are some things for you to consider.1. Have a planDon't dive in just because it's cool or because you read an article about it. Be clear about what you're trying to accomplish, how much you're willing to invest and what time frame you are working on. Like any aspect of your business - plan ahead.2. Make sure your target audience is onlineWeb 2.0 tools are fun but useless if the people who see your stuff ...

4 Great Reasons to use Google Analytics 2007-08-15 08:00:00 By Sasch Mayer (c) 2007Having used a large number of web site visitor trackers over the years, I first approached Google Analytics some time ago, with the somewhat jaded attitude of someone who's 'seen it all' or at least 'seen most of it'. What could possibly make this particular utility stand out in such a large crowd of competitors?But first... What is Google Analytics?Analytics is Google's very own visitor tracking utility, allowing webmasters to keep tabs on traffíc to their site, including visitor numbers, traffíc sources, visitor behaviour & trends, times spent on the site and a host of other information gathered via two pieces of JavaScrípt embedded in the source-code.Unlike other frëe visitor trackers, which insist on displaying annoying and often amateurish badges or buttons when they are being used, Google Analytics simply runs quietly in the background, gathering the necessary information without any visible signs of its presence.Which brings me quite neatly to An ... Google

The Top 10 Tools for Monitoring the Success of Your Website 2007-08-15 07:52:00 By Steven Snell (c) 2007 One of the most important aspects of running a website is monitoring the site and its progress. By monitoring your website you will be able to see how it is performing and how it can be improved. This article covers 10 frëe tools that can help you to optimize your site for maximum results.1 – Google AnalyticsGoogle Analytics has become the preferred option among frëe statistics programs. Like any other stats program, Google Analytics provides data on the number of visitors, and page views, referral sources, entry and exit pages, and more. Unlike most other programs, Google Analytics includes the ability to track and monitor pay-per-clíck (PPC) campaigns. Other useful information includes the geographic location of your visitors, their internet connection speed, and their screen resolutions. You can sign up for Google Analytics at:http://bizsolutions.google.com/services/2 – Google Webmaster ToolsWant to know how the largest search engine in the world sees ...

Search Engine Tools Not Just For SEO 2007-08-15 07:48:00 Article by : Gennady Lager (c) 2007Sadly, not everyone in the world knows everything about search engine optimization. In fact, very few people know anything about SEO or even what it is. Even fewer know any search offerings that may help your experience as a search engine user, a website navigator, a webmaster or researcher.I have compiled a líst of free search engine and internet tools handy for everyone to use and improve their experience with some useful resources. Please note that if you are an SEO practitioner, none of these are news to you and you are well aware of these resources. For everyone else, this is a nice little database of handy stuff. Google ProductsGoogle has developed a smorgasbord of handy tools and products offered for frëe use to everyone. You can bet that they have developed something to almost everyone's interest. Some of the products I frequently use are Alerts, Blog Search, Earth, Analytics, Toolbar, Image Search, Trends, Page Creator, Maps, Gmail, Talk, ...

SEO Or Page Rank – Which Is The More Important? 2007-08-15 07:27:00 Article by : Peter Nisbet (c) 2007Whether you believe in SEO or Page Rank and wonder which is more important, your thinking is irrelevant. You are wasting your time in wondering what is the correct answer to that question, since even if you knew it, there is little you could do to use that information.Why do I say that? Because SEO, or search engine optimization, is a way of designing your website, and placing content in it, to satisfy search engine algorithms. Search engines are so sophisticated today that if you achieve that, then you will also satisfy visitors to your website. If you satisfy visitors to your website, then they will stay on the page they landed on and read it. They will then clíck to read other pages on your website and might even make a purchase.Sure, some will leave right away, but if the search engines feel that your content is good enough for a high placement in their indices for the search term, or keyword, that your visitor used to get to your web page, then i ...

Do You Make These Mistakes With Your Web Site? 2007-08-14 23:28:00 While it's true that "nobody's perfect," I think the same goes for small business web sites as well - no web site is absolutely perfect. Even the best of the best often have room for improvement!But there are some basic web site mistakes that many small companies make that can end up hurting business instead of helping it. Do any of these mistakes show up on your web site?- Not enough content.Often, small businesses will put minimal information along with their contact information on their web sites and think that's probably good enough. But today's web visitors are looking for something more, and lots of good quality content is a great way to deliver value to your visitors and build credibility for your business.- Old or outdated content.If you want visitors and search engines to pay attention to your web site, you need to keep adding new content and updating the existing information on your web site regularly. If your site never changes, the search engines will ignore your site, ...

5 Steps For Taking Your Product To Market 2007-08-10 12:38:00 Getting your product on the market requires exceptional product knowledge, creativity, imagination, persistence and energy. Here are five steps that can be implemented with low, or no cost. Now, in some cases, your "product" may be you! Are you a professional speaker? Success coach? Entertainer? ... Take these steps and get your product on the market in record time.1. Create a Marketing PlanAn excellent marketing plan is essential and serves as the blueprint for your business success. Begin by confirming that there is in fact ... a market for your product. Many overlook this and end up making one of the most expensive mistakes of their lives. If there is a market for your product, get the most recent market synopsis for your business. Do your research online and at your local library or bookstore. There is a plethora of information and literature available to help you succeed. Speak to individuals who operate businesses like yours.Next, do your homework. Write down your specific goals, ...

Reliable, Respected, Revered or Feared 2007-08-08 13:41:00 What is most the most important attribute to developing your reputation? Would you prefer to be known as reliable, respected, revered or feared? Is it possible to be all of these things over time? Constructing your reputation is like solving a Rubik's Cube puzzle. It takes time, several steps and the right combination of twists and turns. It is also important to know what it should look like when you are done. When you have the goal in your mind, then you can go about solving the puzzle.The GOALThe goal of developing your reputation is to be true to yourself. Be consistent with your principals and your personal values. Your actions, your decisions and your interaction with others should be a reflection of the way that you live your life. If you attempt to disguise your intentions or beguile your associates, you will not be able to maintain trust or confidence. If your intentions are to help your customers, look for other individuals with similar intentions. If you are content with you ...

Making Keyphrases Work for Your Site and the Search Engines 2007-08-07 14:47:00 Article by Jill WhalenDoes your site rank highly for keyphrases that no one searches on? If no one is searching on your keyphrases, it won't matter how highly your site is ranked on the search engines. Here's a technique for securing just the right keywords.When a Web site needs to be optimized for high rankings, usually the first step is to find the keyphrases most relevant to the site. But what happens when the keyphrases that are most relevant are not the ones that people are actually searching out? Sure, you can probably get a high ranking for "Boston business directories," but if no one is looking for that type of site, your High Rankings® will not bring your site any traffic. We recently optimized a portal site for local businesses that had this very problem. Here's how we overcame our keyphrase dilemma.The site was a portal for regional businesses. For the purposes of this article, let's say it was based in the Boston area. The site had been optimized to rank highly for phr ...

Ten Tips to the Top of the Search Engines 2007-08-07 14:43:00 by Jill WhalenHaving a website that gets found in Google, Yahoo, and MSN, etc. isn't hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started: 1. Do not purchase a new domain unless you have to. Due to Google's aging delay for all new domains, your best bet is to use your existing domain/website if at all possible. If you're redesigning or starting from scratch and you have to use a brand-new domain for some reason, you can expect to wait a good 9-12 months before your site will show up in Google for any keyword phrases that are important to you.# Optimize your site for your target audience, not for the search engines. This may sound counterintuitive, but hear me out. The search engines are looking for pages that best fit the keyword phrase someone types into their little search box. If those "someones" are typing in search words that relate to what your site offers, then they are most likely members of your target audienc ...