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Making Homemade Wine and Beer
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Articles from Making Homemade Wine and Beer |
Rick's Ruminations: Full Feeds
2007-04-18 11:10:12
David Churbuck's recent post imploring bloggers to publish full feeds reminded me that I've been meaning to comment on this for a while. It's a subject I speak on regularly at SES, and some of the recommendations I make are not the same ones you see made on a number of blogs.
First of all, I think the primary justification often given for partial feeds - that it will drive higher clickthroughs back to the publisher's site - is off-base. As people subscribe to feeds, they subscribe to more feeds. And that means they're consuming more content, which means that each click out of the feed reader is taking the reader away from more content. In other words, feed reading is consumption-oriented, not transactionally focused. We've seen no evidence that excerpts on their own drive higher clickthroughs.
Secondly, the reason many larger publishers give for trying to steer traffic back to the site is that they can make money on the site. Guess what? You can monetize feeds as well - giving ...
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