Articles from CelebritySkank Online

SFGate + FeedBurner = Summer of Burning Love
2007-04-17 09:30:00
In a match made in distributed media heaven, the City by the Bay's leading newspaper has hooked up with the Windy City's one and only FeedBurner. SFGate, the online edition of the San Francisco Chronicle, has burned a few hundred feeds, blogs and podcasts, and is now contributing inventory to FeedBurner's ad network for blogs and RSS feeds. “As one of the first major newspapers to have a Web presence in 1994, SFGate has maintained its commitment to offering valuable Internet services and we continue this tradition by improving the way we distribute news and information,” said Peter Negulescu, Vice President, Digital Media, SFGate.com. “FeedBurner’s analytics reveal a significant percentage of our readers consume content through our RSS feeds, so this deal signifies a logical extension of our overall content strategy. The online advertising revenue opportunity is very promising.” As the number one newspaper site in Northern California, SF Gate delivers top news stories in ...

FeedBurner to Manage Feeds Across the AOL Network
2007-04-13 11:00:00
FeedBurner will be working with AOL to manage hundreds of the company's RSS, podcast and video feeds consisting of news, sports and entertainment content. Additionally, all Time Warner properties including HBO, New Line Cinema, Time Inc. and Warner Bros. Entertainment can take advantage of FeedBurner's services. We like open floodgates around here, so long as the servers stay dry. We'll be providing AOL with detailed analytics about how its content is consumed beyond the AOL Web site -- such as within widgets, in feed readers and on blogs -- to help them accurately measure influence wherever their content is consumed. AOL joins a long list of established brands, including Dow Jones Online, Geffen Records, and USATODAY, who are using our super-powered FeedFoundry service, i.e, our enterprise-strength feed management offering for aggregating, analyzing and reporting distributed media activity across large numbers of RSS feeds. FeedFoundry allows publishers to monitor audience engag ...

FeedFoundry Gets More Features, Fans, and a Facelift
2007-04-11 11:30:00
After some considerable engineering derring-do and successful settlement to a debate about using Celsius or Fahrenheit (contrarians that we are, we chose Kelvin), we are proud to announce a significant update to FeedFoundry, our industrial-strength feed management offering. FeedFoundry is currently humming away, minding the mass feed management details for over a hundred of FeedBurner's largest commercial publishers, retailers, and blog networks. This update puts more raw materials to good use for more robust feed management and analysis. And while we're on the topic of shiny, new and just outta shrink wrap, NPR and Circuit City are the newest faces to join our distinguished list of FeedFoundry customers. NPR's Michael Yoch has this to say about FeedFoundry: "This service will provide new insights into how users are consuming NPR's distributed media on the Web. NPR users are avid consumers of RSS feeds. With FeedFoundry we'll be able to track this activity and make more informe ...

What's Up With That? Vol. 3: SEO
2007-04-09 15:30:00
As we gear up for this week’s Search Engine Strategies conference in New York, we thought it timely to discuss the many ways in which feeds and the wonderful world of search engine optimization (SEO) intersect. Increasingly, doing a search at a search engine will result in links to your feed as well as your site. This is a result of search engines’ increased use of feeds to help discover and index web sites, and is seen by many as an advantage in that it gives searchers multiple opportunities to find your content. Of course, some site owners want to control how (and when) their feeds show up in search results, as well as influence how the search engines interpret the information they find in the feeds. In order to better understand the issues, we keep in touch with representatives from the major search engines, and we also talk regularly with a number of leading SEO consultants. While a full SEO tutorial is outside the scope of this post, we wanted to at least outline the ways in ...

Headline Animator Overhaul, Part 4
2007-04-04 09:30:00
The newest installment of the heroic Headline Animator overhaul series highlights three new additions designed to help you build your online audience by increasing exposure of your content, making that content easily "shareable," and tracking how people are engaging with it. In a nutshell, Mr. Powers, it's really what we do around here. Create and Store Multiple Headline Animators An easy way to increase the exposure of your content is to place it in more places, and nothing says "I have so much more to give" like Headline Animator at the bottom of your emails, on your MySpace page, on forum posts, or on your friend Hendrick's blog. Heck, you can even create an IAB-standard ad unit powered by the content in your feed and place it in an ad network for blogs and feeds. Before today, only one Headline Animator format per feed was allowed. Now? A world without limits! Style up your content to fit its intended destination and store multiple versions with each feed in your FeedBurner ac ...

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