Print This! A whimsical look at my career, business, marketing, and social interactions in the era of web 2.0. On company time. Statistics Unique Visitors: Total Unique Visitors: Outgoing: Total Outgoing: 0 0 2 619

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Quote of the Day 2008-02-08 20:18:00 New Feature Alert! Quote of the Day!Some of the world's greatest feats were accomplished by people not smart enough to know they were impossible. -Doug LarsonHave you ever found this to be true? ...

Cribbed Content for February 8th 2008-02-08 19:46:00 Other than the untimely demise of my youth by one more birthday this week, it's been a light week in my world.My love affair with Entrecard is well known... and they had a birthday this week too!Super Tuesday narrowed the playing field and we're down to the wire on deciding who to vote for. It's coming upon convention and running mate time. There's a decent recap posted online from NPR.The NY Giants won the Super Bowl. Go Figure. A coworker told me today that there was apparently a college kid who was having trouble lining up student loans and grants so he bet $1000 on NY and it paid out 12-1 so now the kid's sitting in $12,000 for school. I can't find the story though (Google - you've failed me!) so someone link it if you know what I'm talking about please.Shawn Collins, ever the Affiliate guru, has posted a video guide to Networking at the Affiliate Summit. Right on.Save up to 50% off Postcards at PsPrint. That's right, PsPrint lowered postcard printing prices by 30-5 ...

5 Proven Tips for Powerful Postcard Marketing 2008-02-07 15:18:00 Guest Article By Anne Casanova, Senior Marketing Director, PsPrintIn this high-tech business world, postcards may not be the first marketing vehicle that comes to mind when planning a lead generation campaign. That’s really too bad since with just five proven tips you can create powerful marketing postcards that are almost guaranteed to deliver a good response. And at a fraction of the cost of high-tech marketing methods.Five proven tips:1. Make a big impressionHow many of you have looked forward to receiving a postcard from friends or relatives? The compelling picture on the front makes you immediately turn it over to read. Why not incorporate an “image” style postcard on the front of your postcard with a “wish you were here” or “wish you had this” feature on the card? Since postcards are available in a variety of sizes from 4x6 to 6x9 to 9x12 and more, and they are available on many different paperweights, you can explore this theme to develop a warm reception to your p ...

New to Affiliate Summit? No Sweat 2008-02-05 13:53:00 Shawn Collins, ever the forward thinker, is taking into consideration the little guy - the first time Affiliate Summit attendee. Man I wish this has been around back in July when I went to my first Affiliate Summit!Regardless, take a few minutes if you're going to the summit and you're not sure what all to expect and watch his power point video. He's posted it in the Affiliate Summit Blog.Remember that PsPrint is offering 20% off printing to all show attendees, but you have to Register to get more information! Hurry up because registration is already at 85% capacity almost a month out. Trust me, if you're serious about affiliate marketing you'll be doing yourself a huge favor by attending this show. ...

Social Media Marketing: Wave of the Future? 2008-02-02 16:46:00 I figured out a really nifty thing to do on LinkedIn a few months ago... creating an HTML email signature with a link to this blog, to the PsPrint website, and to my LinkedIn profile. I was, sadly, highly amused by this function and emailed a colleague to show it off.Colleague: Oh that is cool...I am still not 100% comfortable with online communication websites but Linked In seems cool because it's business connections.Me: But it's the waaaave of the futurrrrre. And we're going to start social media marketing, so get used to it :pBack in August we decided to do a full frontal attack on social media! I can't say much yet since we're still fleshing out the procedures and nitty gritty details, but I'll be taking the lead on it. That was decided back in August and we still haven't made any progress on it, other than my blogging efforts here.It was exciting to get some new responsibilities and start working on a new project. Our mailing services is pretty automated and our affili ...

Cribbed Content for February 1st 2008-02-01 19:53:00 ...

Ninja Marketing Tactics - Postcards 2008-02-01 15:11:00 These days, you cannot have a marketing conversation without the term “Online marketing” taking center stage. Online marketing is a great promotional vehicle for businesses but it isn’t the only way to market. Many entrepreneurs are simply seeking a low-cost, easy-to-implement, “tech-less” way to reach out to their customers. Well, the answer lies in postcard marketing. Even large technology companies like postcard marketing. Intuit, which makes accounting software, recommends postcard marketing to its accounting firm clients. Why?Postcards can be an irresistible way to get someone’s attention. Postcards can:Generate sales leadsPromote special offers or couponsIntroduce a new product or serviceKeep in touch with existing customersDrive traffic to a website. Almost all postcards are read and the reason is simple. Unlike mail that’s sent in envelopes, nothing has to be opened in order for the recipient to read the message. With tradition direct mail, people often ...

New Entrecard Features - Titillate and Excite! 2008-01-31 16:04:00 My favorite advertising site just got better! Entrecard just unleashed three new features on it's members, and I for one say hallelujah! Graham talks about them on the Entrecard blog here. Entrecard Members are greeted today with three great new features that will shock and amaze.Well... I'm not so sure about THAT but they are fun new features. The first is the changing of the inbox. Instead of being yet another column to the right side of the page, it's a nifty little feed across the top. I think this is way more efficient, but I can see how some people don't see the big deal. Next there's a news feed... which I TOTALLY dig. I have so many feeds already coming into my Google Reader that sometimes I just have to delete ones that are mildly interested but I don't end up reading. This allows me to set different blogs as favorites on Entrecard and see their headlines so I can judge if there's something worthwhile out there to read. Since I'm on Entrecard every day it's a p ...

New Diggs 2008-01-31 02:30:00 Hey everyone.I finally got off my rear and changed the URL to the one on my website! Change your bookmarks/subscriptions!http://blog.trishalyn.com ...

DIY is My Motto 2008-01-30 20:39:00 Ever heard the phrase "If you want something done right, do it yourself"? I live by this creed, I really do. I've had a bad track record with crappy groups for projects since back in middle school. I always ended up getting shafted and doing the lion's share of the work. This trend continued through high school and even in college. Guess what? Some things never change.I appreciate that this colleague took it into their own hands to notify their team of a new program we're launching soon. And sure, it's one less thing on my task list to do. But in their haste to notify everyone of something that's not even going live until next week, they made errors in the details. Email addresses must be correct. Telling someone where to find a link when they won't actually find a link there can be more confusing even though you're attempting to clear up an issue.This is precisely why I was going to do this notice myself once I was ready. It's one thing to take a matter into your own ...