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GM-Volt: Chevy Volt Concept Site
Enthusiasts forum and informational site for the General Motors(GM) Chevrolet Volt Concept Electric Car |
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Articles from GM-Volt: Chevy Volt Concept Site |
Chevy is Rebranding its Image
2007-07-07 20:46:10
As most of us have noticed, GM is undergoing a significant transformation. They are aware of the end of cheap oil and the problems of carbon dioxide emissions. Hence the E-Flex system and it’s first daughter, our beloved Volt. As I’ve mentioned, GM has already spent a lot of money bringing the Volt to life. Part of that has certainly been in the PR department. GM needs to compete with Toyota who is beginning to overtake them. They and we must not let that happen!
An article yesterday in MediaPost’s MarketingsDaily discusses the new Chevy advertising campaign. They mention that GM has sponsored MSN’s online coverage of LiveEarth today. As well, GM has developed a 16 page brochure about their new green direction which will appear in progressive publications targeting the 18-34 segment throughout the year. Mine came along with my beloved copy of WIRED magazine. A photo of the Volt is on the back and front cover, and I put a copy of it is at the top of th ...
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